seo

name	seo
description	Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO / Audit SEO menyeluruh (Technical, On-Page, Schema, Sitemap, E-E-A-T, GEO)
author	Roedy Rustam
user-invokable	true
argument-hint	[command] [url]

SEO: Universal SEO Analysis Skill

English | Bahasa Indonesia

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English

Description

Comprehensive SEO analysis across all industries (SaaS, local services, e-commerce, publishers, agencies). Orchestrates specialized sub-skills and subagents, heavily emphasizing Modern Web Performance and AI Search Readiness (GEO).

Trigger Conditions

• Use when the user asks for a full SEO audit or broad SEO strategy.
• Use as the umbrella entry point when multiple SEO dimensions are in scope.
• Use when the task spans technical SEO, content, schema, sitemaps, and AI search readiness together.

Quick Reference Commands

• /seo audit <url>: Full website audit with parallel subagent delegation.
• /seo page <url>: Deep single-page analysis.
• /seo sitemap <url or generate>: Analyze or generate XML sitemaps.
• /seo schema <url>: Detect, validate, and generate Schema.org markup.
• /seo images <url>: Image optimization analysis (WebP, lazy-load, alt-text).
• /seo technical <url>: Technical SEO audit (Architecture, CWV, Crawlability).
• /seo content <url>: E-E-A-T and content quality analysis.
• /seo geo <url>: AI Overviews / Generative Engine Optimization.
• /seo plan <business-type>: Strategic SEO planning.

Quality Gates & Modern Web Rules

• Thin Content: WARNING at 30+ location pages (enforce 60%+ unique content).
• Schema Deprecations: Never recommend HowTo schema (deprecated Sept 2023). FAQ schema only for government and healthcare sites.
• Core Web Vitals: All performance references must use INP (Interaction to Next Paint), never FID. LCP must be < 2.5s.
• AI-First Indexing: Always check for llms.txt readiness, semantic HTML tags, and clean text extraction for LLM crawlers.
• MPA Synergy: When auditing a Multi-Page Application (orchestrated via mpa-orchestrator), ensure each server-rendered page delivers fully populated HTML and structured data on initial load without relying on client-side JavaScript execution.

Scoring Methodology (SEO Health Score)

Weighted aggregate of all categories:

• Technical SEO (20%): Crawlability, HTTPS, Architecture.
• Content Quality (E-E-A-T) (20%): Depth, Originality, Authoritativeness.
• On-Page SEO (15%): Title, Meta, Headers, Keywords.
• Performance (CWV) (15%): LCP, INP, CLS, Mobile-First.
• AI Search Readiness (GEO) (15%): Citability, llms.txt, Semantic HTML.
• Schema / Structured Data (10%): Rich Snippets Eligibility.
• Media & Images (5%): Alt-text, WebP, Lazy Loading.

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Bahasa Indonesia

Deskripsi

Analisis SEO komprehensif di semua industri (SaaS, layanan lokal, e-commerce, penerbit, agensi). Mengatur sub-skills dan sub-agen khusus dengan penekanan kuat pada Performa Web Modern dan Kesiapan Pencarian AI (Generative Engine Optimization - GEO).

Kondisi Pemicu

• Gunakan saat pengguna meminta audit SEO lengkap atau strategi SEO yang luas.
• Gunakan sebagai pintu masuk utama ketika beberapa dimensi SEO berada dalam cakupan tugas.
• Gunakan ketika tugas mencakup technical SEO, konten, schema, sitemaps, dan kesiapan pencarian AI sekaligus.

Acuan Cepat Perintah (Quick Reference)

• /seo audit <url>: Audit situs web penuh dengan delegasi sub-agen paralel.
• /seo page <url>: Analisis halaman tunggal yang mendalam.
• /seo sitemap <url or generate>: Menganalisis atau menghasilkan sitemap XML.
• /seo schema <url>: Mendeteksi, memvalidasi, dan menghasilkan markup Schema.org.
• /seo images <url>: Analisis optimasi gambar (WebP, lazy-load, alt-text).
• /seo technical <url>: Audit SEO teknis (Arsitektur, Core Web Vitals, Crawlability).
• /seo content <url>: Analisis E-E-A-T dan kualitas konten.
• /seo geo <url>: Optimasi Mesin Pencari Generatif (AI Overviews / GEO).
• /seo plan <business-type>: Perencanaan SEO strategis.

Aturan Kualitas & Web Modern

• Konten Tipis (Thin Content): Peringatan jika terdapat 30+ halaman lokasi (wajibkan 60%+ konten unik).
• Schema: Jangan merekomendasikan schema HowTo (usang sejak Sept 2023). Schema FAQ hanya untuk situs web pemerintah dan layanan kesehatan.
• Core Web Vitals: Pengukuran harus menggunakan INP (Interaction to Next Paint), bukan FID. LCP harus < 2.5 detik.
• Kesiapan AI (AI-First): Periksa kesiapan llms.txt, tag HTML semantik, dan teks bersih agar mudah dibaca oleh crawler AI.
• Sinergi MPA: Saat mengaudit Multi-Page Application (diorkestrasi via mpa-orchestrator), pastikan setiap halaman yang di-render di server menyajikan HTML lengkap dan data terstruktur pada pemuatan awal tanpa bergantung pada eksekusi JavaScript sisi klien.

Metodologi Penilaian (SEO Health Score)

Skor Kesehatan SEO (0-100) dihitung berdasarkan bobot kategori berikut:

• Technical SEO (20%): Crawlability, HTTPS, Arsitektur.
• Kualitas Konten (E-E-A-T) (20%): Kedalaman, Keaslian, Otoritatif.
• On-Page SEO (15%): Title, Meta, Heading, Kata Kunci.
• Performa (CWV) (15%): LCP, INP, CLS, Mobile-First.
• Kesiapan AI (GEO) (15%): Citability, llms.txt, HTML Semantik.
• Schema / Structured Data (10%): Kelayakan Rich Snippets.
• Media & Gambar (5%): Alt-text, WebP, Lazy Loading.