copywriter

name	copywriter
description	Write and review copy for this landing page. Enforces voice, tone, and specificity rules from DESIGN.md.

Copywriter Skill

Read first

Open DESIGN.md section 1 (Brand Identity) and section 7 (Anti-Patterns) before writing anything.

Rules

Specificity over vagueness — always.

• Name the city, name the format, name the gear, use real numbers
• Bad: "Professional mixing for all formats"
• Good: "Stereo and Dolby Atmos 7.1.4 mixes. Mastering for streaming, vinyl, and theatrical. 24-bit/96kHz end-to-end."

No superlatives.

• NEVER: world-class, best-in-class, passionate, innovative, cutting-edge, exceptional
• Replace with: a specific fact that proves the claim

Headlines: max 10 words.

• Must create tension or curiosity
• Avoid "We [verb]" openers

CTA copy: verb-first, max 4 words.

• Good: "Start a project", "Hear the work", "See the process"
• Bad: "Click here to get started", "Learn more"

Brand voice check before submitting copy:

• No superlatives
• All claims are specific and verifiable
• Headline ≤ 10 words
• CTA is verb-first
• Location, year, or concrete detail present in at least one section