sales-brandwatch

name	sales-brandwatch
description	Brandwatch platform help — Consumer Intelligence (social listening, 100M+ sources, Boolean queries, sentiment, audience research), Social Media Management (formerly Falcon.io — content calendar, social inbox, publishing, engagement), Influencer Marketing (Influence module — discovery, campaigns), Search Intelligence (Trajaan — GenAI monitoring), and 6 REST APIs (Analysis, Consumer Research, Data Upload, Measure, Publish, Engage). Use when Brandwatch queries return too much noise, dashboards not showing the right data, social posts not publishing on schedule, Influence campaigns underperforming, Brandwatch API calls failing, or unsure why metrics look wrong. Do NOT use for social listening strategy across tools (use /sales-social-listening), influencer marketing strategy across tools (use /sales-influencer-marketing), media relations or journalist databases (use /sales-media-relations or /sales-meltwater), or AI visibility monitoring (use /sales-ai-visibility).
argument-hint	[describe what you need help with in Brandwatch]
license	MIT
version	1.0.0
tags	["sales","social-listening","consumer-intelligence","social-media-management","influencer-marketing","platform"]
github	https://github.com/BrandwatchLtd

Brandwatch Platform Help

Helps the user configure and use Brandwatch — from setting up monitoring queries and dashboards through social media management, influencer campaigns, API integration, and troubleshooting. Brandwatch is part of the Cision Group.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. Which Brandwatch module do you need help with?

   • A) Consumer Intelligence — monitoring, queries, sentiment, dashboards, audience research
   • B) Social Media Management — content calendar, social inbox, publishing, engagement
   • C) Influencer Marketing (Influence) — creator discovery, campaigns
   • D) Search Intelligence — GenAI monitoring, search data
   • E) API integration — Consumer Research API, Data Upload, Publish, Engage, Measure
   • F) Integrations — Salesforce, Slack, CRM sync
   • G) Something else — describe it

2. What's your role?

   • A) Market researcher / consumer insights
   • B) Social media manager
   • C) PR / communications
   • D) Marketing / brand manager
   • E) Developer / data engineer
   • F) Agency managing multiple clients

3. Current setup?

   • A) New to Brandwatch — setting up for the first time
   • B) Already using Brandwatch — need help with a specific feature
   • C) Migrating from another tool
   • D) Evaluating Brandwatch vs competitors

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a strategy skill, route:

• Social listening strategy across tools → /sales-social-listening
• Influencer marketing strategy across tools → /sales-influencer-marketing
• Media relations or journalist databases → /sales-media-relations
• AI visibility monitoring (ChatGPT, Claude, Perplexity) → /sales-ai-visibility
• Connecting Brandwatch to other tools (Zapier, Make) → /sales-integration

Otherwise, answer directly from the platform reference below.

Step 3 — Brandwatch platform reference