| name | orchestrator |
| description | Diagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketing disciplines. |
Orchestrator
This skill acts as a routing system for marketing projects - diagnosing needs, recommending the right skills, and sequencing them for comprehensive campaign execution.
Objective
Help users navigate the marketing skills suite by identifying the right skill(s) for their needs and sequencing them effectively for multi-step projects.
The 10 Marketing Skills Available
Foundation Layer
| Skill | Purpose | Use When |
|---|
brand-voice | Define consistent communication | Starting from scratch, content sounds generic, need consistency |
positioning-angles | Find market differentiation | New product, competitive market, unclear positioning |
Strategy Layer
| Skill | Purpose | Use When |
|---|
keyword-research | Identify content opportunities | Building content strategy, filling calendar, finding topics |
lead-magnet | Create opt-in offers | Growing email list, launching product, need leads |
Execution Layer
| Skill | Purpose | Use When |
|---|
direct-response-copy | Write conversion-focused copy | Sales pages, landing pages, any conversion goal |
seo-content | Create search-optimized articles | Blog posts, pillar content, organic traffic goals |
newsletter | Build recurring engagement | Regular audience communication, email content |
email-sequences | Automate customer journeys | Welcome flows, launches, conversions, onboarding |
Distribution Layer
| Skill | Purpose | Use When |
|---|
content-atomizer | Repurpose across platforms | Maximizing content ROI, filling calendars, multi-platform |
Diagnostic Questions
To identify the right skill, ask:
1. What's the primary goal?
- Build awareness →
seo-content, content-atomizer, newsletter
- Generate leads →
lead-magnet, direct-response-copy, email-sequences
- Convert to sales →
direct-response-copy, email-sequences
- Retain customers →
email-sequences, newsletter
- Define brand →
brand-voice, positioning-angles
- Plan content →
keyword-research
2. What assets exist already?
- Nothing (starting fresh) → Start with
brand-voice, then positioning-angles
- Brand guidelines only → Move to strategy layer
- Some content exists →
content-atomizer to maximize it
- Email list exists →
email-sequences or newsletter
- Traffic exists →
lead-magnet to capture it
3. What's the timeline?
- Immediate results →
direct-response-copy, lead-magnet
- This quarter →
seo-content, email-sequences, newsletter
- Long-term foundation →
brand-voice, positioning-angles, keyword-research
4. What's the primary channel?
- Organic search →
seo-content, keyword-research
- Email marketing →
email-sequences, newsletter, lead-magnet
- Social media →
content-atomizer, newsletter (repurposing)
- Landing pages/ads →
direct-response-copy, lead-magnet
- Multiple channels → Start with
brand-voice for consistency
Skill Selection Matrix
Quick reference for common situations:
| Situation | Primary Skill | Supporting Skills |
|---|
| "I need more leads" | lead-magnet | direct-response-copy, email-sequences |
| "My sales page isn't converting" | direct-response-copy | brand-voice, positioning-angles |
| "I don't know what to write about" | keyword-research | seo-content |
| "I need organic traffic" | seo-content | keyword-research, content-atomizer |
| "My emails aren't working" | email-sequences | brand-voice, direct-response-copy |
| "I'm launching a product" | email-sequences (launch) | direct-response-copy, lead-magnet |
| "Everything sounds generic" | brand-voice | Then re-apply voice to all content |
| "Competitors all sound the same" | positioning-angles | direct-response-copy |
| "I can't keep up with content" | content-atomizer | newsletter |
| "Starting a newsletter" | newsletter | brand-voice, keyword-research |
| "I have no idea where to start" | This skill (orchestrator) | Then brand-voice, positioning-angles |
Sequencing Playbooks
Common multi-skill workflows:
Playbook 1: New Product Launch
Goal: Take a new product to market
Timeline: 4-8 weeks
Week 1-2: brand-voice → Define how we sound
↓
Week 2-3: positioning-angles → Find differentiation
↓
Week 3-4: lead-magnet → Build pre-launch list
↓
Week 4-5: direct-response-copy → Create sales page
↓
Week 5-6: email-sequences (launch) → Build launch sequence
↓
Week 6+: content-atomizer → Promote across channels
Playbook 2: Content Engine
Goal: Build sustainable organic traffic
Timeline: Ongoing, quarterly planning
Quarter Start: keyword-research → Identify Q's topics
↓
Ongoing: seo-content → Create pillar articles
↓
Weekly: content-atomizer → Repurpose for social
↓
Weekly: newsletter → Share with subscribers
↓
As needed: lead-magnet → Capture traffic as leads
Playbook 3: Lead Generation System
Goal: Build email list and nurture to conversion
Timeline: 2-4 weeks setup, ongoing operation
Week 1: brand-voice → Ensure consistent messaging
↓
Week 1-2: lead-magnet → Create opt-in offer
↓
Week 2: direct-response-copy → Build landing page
↓
Week 2-3: email-sequences (welcome) → Build welcome flow
↓
Week 3-4: email-sequences (nurture) → Build nurture flow
↓
Week 4: email-sequences (conversion) → Build sales sequence
Playbook 4: Brand Refresh
Goal: Establish clear brand identity and voice
Timeline: 2-3 weeks
Week 1: brand-voice → Define new voice guidelines
↓
Week 1-2: positioning-angles → Clarify differentiation
↓
Week 2-3: Apply voice to existing:
- direct-response-copy (update pages)
- email-sequences (update flows)
- newsletter (align templates)
- seo-content (audit existing)
Playbook 5: Email Marketing Setup
Goal: Build complete email marketing system
Timeline: 3-4 weeks
Week 1: lead-magnet → Create opt-in offer
↓
Week 1-2: direct-response-copy → Landing page for magnet
↓
Week 2: email-sequences (welcome) → Welcome flow
↓
Week 2-3: email-sequences (nurture) → Nurture flow
↓
Week 3-4: newsletter → Set up regular broadcasts
↓
As needed: email-sequences (conversion) → Sales sequences
Handoff Guidance
When moving between skills, pass this context:
From → To Context Transfer
brand-voice → All other skills
- Voice profile (4 dimensions)
- This-but-not-that guidelines
- Vocabulary do's and don'ts
positioning-angles → direct-response-copy
- Chosen positioning statement
- Key differentiators
- Competitive context
keyword-research → seo-content
- Target keyword
- Search intent analysis
- Competitor content gaps
lead-magnet → email-sequences
- Lead magnet topic/promise
- Audience expectations
- Natural next steps
seo-content → content-atomizer
- Full article content
- Key insights to extract
- Target platforms
Single-Skill Quick Start
If you know you need just one skill:
| "I want to..." | Go directly to |
|---|
| "...define our brand voice" | brand-voice |
| "...find our positioning" | positioning-angles |
| "...plan content topics" | keyword-research |
| "...create an opt-in offer" | lead-magnet |
| "...write a landing page" | direct-response-copy |
| "...write a blog post for SEO" | seo-content |
| "...send a newsletter" | newsletter |
| "...build email automation" | email-sequences |
| "...repurpose content" | content-atomizer |
Output Format
When diagnosing needs, provide:
- Situation Assessment: Summary of the user's current state and goals
- Recommended Skill(s): Primary and supporting skills
- Sequencing Plan: Order of operations if multiple skills needed
- Timeline Estimate: Rough phases for the work
- Quick Start: First action to take
How to Use This Skill
This skill (orchestrator) is the starting point when:
- You're unsure which skill to use
- You have a complex, multi-faceted marketing goal
- You want to build a comprehensive marketing system
- You're planning a major campaign or launch
After diagnosis, invoke the recommended skill(s) directly for detailed execution.
