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WHAT: The three core human desires/markets that all opportunities fit within: Health, Wealth, Relationships WHEN: When applying expert secrets three markets knowledge
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SOC 職業分類に基づく
WHEN building any customer-facing content, funnel, page, email, call script, or offer structure THEN apply the AIDA fractal at every scale — each value ladder stage has its own AIDA cycle, each piece of content has AIDA within AIDA, and the customer journey is a Hero's Journey where the customer convinces themselves to go because they already believe themselves to be the hero.
WHAT: Dan Kennedy's framework for ascending customers through the value ladder — retention through progression WHEN: When applying direct marketing ascension knowledge
WHAT: Dan Kennedy's adaptation of Dale Carnegie's "make them feel important" for direct marketing WHEN: When applying direct marketing carnegie secret knowledge
WHAT: Dan Kennedy's Direct Marketing Diet — 6-step framework for direct marketing success WHEN: When applying direct marketing diet knowledge
WHAT: Craig Proctor's 8 Breakthrough Strategies for direct marketing success WHEN: When applying direct marketing eight breakthroughs knowledge
WHAT: Dan Kennedy's Follow-Up Framework — the 4-step structured follow-up campaign, closed loop systems, and the "no-fail" follow-up strategy. From No B.S. Direct Marketing. WHEN: When applying direct marketing follow up knowledge
| name | expert-secrets-three-markets |
| description | WHAT: The three core human desires/markets that all opportunities fit within: Health, Wealth, Relationships WHEN: When applying expert secrets three markets knowledge |
Every market and opportunity ultimately serves one of three core human desires:
| Core Market | What People Want | Common Expressions |
|---|---|---|
| Health | Physical wellbeing, longevity | Weight loss, fitness, supplements, medical, anti-aging |
| Wealth | Financial freedom, abundance | Make money, invest, retire, business, side hustle |
| Relationships | Connection, intimacy, belonging | Dating, marriage, parenting, friendships, community |
These three markets map to fundamental human needs:
When you strip away the specifics, every "result someone desires" traces back to one of these three.
Ask: Which core market does my opportunity serve?
The specific result they want (lose 20 lbs, make $10K/mo, fix marriage) is a vehicle for one of these three deeper desires.
If you're struggling to find a market, ask:
Every innovation eventually serves one of these three.
Russell Brunson built his entire business (ClickFunnels, Expert Secrets, DotCom Secrets) serving the wealth market — helping people make money through funnels and online business.
All his frameworks, books, and movements orbit this core desire.
