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WHAT: Alex Hormozi's Four Lead Getters framework — how to leverage customers, employees, agencies, and affiliates to multiply your lead generation. From $100M Leads. WHEN: When applying hormozi lead getters knowledge
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SOC 職業分類に基づく
WHEN building any customer-facing content, funnel, page, email, call script, or offer structure THEN apply the AIDA fractal at every scale — each value ladder stage has its own AIDA cycle, each piece of content has AIDA within AIDA, and the customer journey is a Hero's Journey where the customer convinces themselves to go because they already believe themselves to be the hero.
WHAT: Dan Kennedy's framework for ascending customers through the value ladder — retention through progression WHEN: When applying direct marketing ascension knowledge
WHAT: Dan Kennedy's adaptation of Dale Carnegie's "make them feel important" for direct marketing WHEN: When applying direct marketing carnegie secret knowledge
WHAT: Dan Kennedy's Direct Marketing Diet — 6-step framework for direct marketing success WHEN: When applying direct marketing diet knowledge
WHAT: Craig Proctor's 8 Breakthrough Strategies for direct marketing success WHEN: When applying direct marketing eight breakthroughs knowledge
WHAT: Dan Kennedy's Follow-Up Framework — the 4-step structured follow-up campaign, closed loop systems, and the "no-fail" follow-up strategy. From No B.S. Direct Marketing. WHEN: When applying direct marketing follow up knowledge
| name | hormozi-lead-getters |
| description | WHAT: Alex Hormozi's Four Lead Getters framework — how to leverage customers, employees, agencies, and affiliates to multiply your lead generation. From $100M Leads. WHEN: When applying hormozi lead getters knowledge |
"Lead getters give you leverage. Only two people can let strangers know about your stuff — you and other people. And there are more of them than you."
The key insight: Instead of doing all the marketing yourself, get OTHER people to advertise for you. This compounds your time and multiplies leads without proportional effort increase.
Customers who buy your stuff and tell other people about it.
How it works:
The Hinge Method:
Why it works: Social proof + personal connection = high trust referral.
People inside your business who get you leads.
How it works:
Best practices:
Businesses with services that get you leads.
How it works:
Examples:
Businesses who tell their audiences about your stuff to get you leads — for a commission.
How it works:
Key example from GymLaunch:
The core four advertising activities (warm outreach, cold outreach, content, paid ads) stack TWICE:
TIER 1: You do the core four → get leads → get lead getters
TIER 2: Lead getters do the core four → get leads on your behalf
The multiplier effect: Lead getters can go get lead getters.
| Aspect | Core Four | Lead Getters |
|---|---|---|
| What it is | Activities YOU do | People who do activities FOR you |
| Time | You trade time for leads | Others trade time, you don't |
| Leverage | Lower | Higher |
| Scalability | Linear | Exponential |
| Cost | Direct expense | Often commission/percentage |
"The length of the lever determines how much someone can lift."
"Lead getters start out as leads, then get interested in the stuff you sell. The difference is they get other people interested too."
"Every lead becomes a lead getter."
/prompts:
From $100M Leads by Alex Hormozi, Chapter: "Section Four — Get Lead Getters"
Core concepts:
Transcript source: ~/Downloads/100MLeads.txt (Docker: /home/GOD/100MLeads.txt)
hormozi-lead-generation — The four traffic sources + lead quality scorehormozi-cfa — Customer Financed Acquisition mathdirect-marketing-follow-up — Follow-up campaigns for leadsexpert-secrets-funnel-types — Funnel types for different stages