メニュー
WHAT: Alex Hormozi's 4 types of scarcity and urgency — Quantity, Timeline, Price Escalation, Exploding Opportunity. From $100M Offers. WHEN: When applying hormozi scarcity urgency knowledge
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
WHEN building any customer-facing content, funnel, page, email, call script, or offer structure THEN apply the AIDA fractal at every scale — each value ladder stage has its own AIDA cycle, each piece of content has AIDA within AIDA, and the customer journey is a Hero's Journey where the customer convinces themselves to go because they already believe themselves to be the hero.
WHAT: Dan Kennedy's framework for ascending customers through the value ladder — retention through progression WHEN: When applying direct marketing ascension knowledge
WHAT: Dan Kennedy's adaptation of Dale Carnegie's "make them feel important" for direct marketing WHEN: When applying direct marketing carnegie secret knowledge
WHAT: Dan Kennedy's Direct Marketing Diet — 6-step framework for direct marketing success WHEN: When applying direct marketing diet knowledge
WHAT: Craig Proctor's 8 Breakthrough Strategies for direct marketing success WHEN: When applying direct marketing eight breakthroughs knowledge
WHAT: Dan Kennedy's Follow-Up Framework — the 4-step structured follow-up campaign, closed loop systems, and the "no-fail" follow-up strategy. From No B.S. Direct Marketing. WHEN: When applying direct marketing follow up knowledge
| name | hormozi-scarcity-urgency |
| description | WHAT: Alex Hormozi's 4 types of scarcity and urgency — Quantity, Timeline, Price Escalation, Exploding Opportunity. From $100M Offers. WHEN: When applying hormozi scarcity urgency knowledge |
Scarcity and urgency create action. Without them, people procrastinate indefinitely.
| Type | What It Is | Example |
|---|---|---|
| 1. Quantity | Limited spots/items | "Only 10 spots available" |
| 2. Timeline | Time deadline | "Offer ends Friday" |
| 3. Price Escalation | Price goes up over time | "Price rises $100 every week" |
| 4. Exploding Opportunity | Tick-tock window | "Bonus disappears when timer hits zero" |
Limited availability of spots, items, or access.
A specific deadline when the offer expires.
The price increases over time — either tomorrow, or as more people join.
NEVER raise prices without announcing it first.
"Never raise your prices without letting people know. It shows a position of strength and will give you a nice little influx of cash from people in the pipeline who are on the fence."
An arbitrage or time-sensitive opportunity where early action = disproportionate gains.
The opportunity itself has a ticking clock. The longer someone waits, the more they miss out.
Key distinction: This isn't artificial urgency — it's a genuine feature of the opportunity.
Most powerful: Combine multiple types simultaneously
"Only 10 spots available (Quantity)
at the early bird price of $497 (Price Lock)
if you sign up before Friday (Timeline)
or the price jumps to $797 (Escalation)
and you lose access to the bonus (Exploding)"
The rule: Scarcity and urgency should be real, not manufactured.
| Real Scarcity | Fake Scarcity |
|---|---|
| "We only have 10 spots per cohort because of our capacity" | "Limited time offer!" but it's always available |
| "Early bird pricing ends on this date" | "Sale ends... sometime... maybe" |
| "Founding member price locks in forever" | "Price going up tomorrow!" (but it never does) |
Why it matters: Once you break trust with fake urgency, every future offer is suspect.
When promoting an offer, vary these elements in this order when one fatigues:
/prompts:
From $100M Offers by Alex Hormozi, Chapter 12: "Scarcity and Urgency"
hormozi-grand-slam-offer — The complete offer frameworkhormozi-bonuses — How to construct bonuseshormozi-guarantees — Risk reversal techniqueshormozi-value-equation — The math behind value