review-audit

name	review-audit
description	Mines customer reviews to extract verbatims, pain points, triggers, objections, and ad-ready phrases. Use after brand-guidelines to build the raw material for hooks and copy. Trigger on: 'mine reviews', 'customer verbatims', 'what are customers really saying', 'language mining'. Produces a structured verbatim library organized by theme.
metadata	{"version":"1.0.0","status":"stable","tags":["research","verbatims","voc","copywriting","hooks"],"inputs":["Amazon / Trustpilot / Google product URL","or raw verbatims pasted directly"],"outputs":["verbatim library — 5 buckets","ad-ready phrases highlighted"],"depends-on":["brand-guidelines"]}

Review Audit

Before Starting

Confirm before starting:

• Access to reviews (Trustpilot / Amazon / Google URL or verbatims pasted directly)
• Product or targeted category clearly defined
• Minimum 20 reviews available (ideally 50+)
• brand-context.md available to contextualize extractions

If fewer than 20 reviews available: also use Meta comments (see alternative sources in the reference).

For full sources: See references/sources.md

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Phase 1: Raw Collection

Collect all available reviews. Do not filter now. Copy-paste raw.

Prioritize long reviews (200+ words) — they contain the most Layer 3 content.

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Phase 2: Scoring

Assign a score to each review:

Score	Criteria
5 — Gold	Long, emotional, specific, contains a before/after
4 — Strong	Detailed, mentions a specific situation or emotion
3 — Medium	Generic but useful to confirm a pattern
2 — Weak	Short, vague, not actionable
1 — Useless	"Great product", "fast delivery", no content

Analyze only scores 4–5. Scores 2–3 serve to confirm patterns, not to extract.

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Phase 3: Extraction by Bucket

Classify each 4–5 verbatim into one of the 5 buckets:

Bucket 1 — Pain Before

What the customer was experiencing BEFORE buying.

Signal: "before", "I couldn't take it anymore", "I had tried everything", "for years"

Bucket 2 — Purchase Triggers

What triggered the decision to act.

Signal: "the day", "I decided", "when I saw", "someone recommended"

Bucket 3 — Pre-Purchase Objections

What almost prevented them from buying.

Signal: "I was afraid that", "I hesitated because", "I thought it wouldn't work"

Bucket 4 — Transformations

How their life changed after.

Signal: "now", "since", "I never would have believed", "it changed everything"

Bucket 5 — Ad-Ready Phrases ⭐

Formulations directly usable in a hook or headline — with little or no modification.

Qualification criteria for Bucket 5: A phrase deserves Bucket 5 if it meets at least 3 of these 5 criteria:

• Reads like something a human would say to a friend (not marketing speak)
• Contains a named emotion or strongly implied one
• Is specific to a concrete situation (not generic)
• Creates natural curiosity or tension
• Uses the persona's exact language — no marketing words

Placement rule: Phrases that meet these criteria go ONLY in Bucket 5, not scattered in other buckets. They can be extracted from any source bucket (1, 2, 3, or 4).

Examples of Bucket 5 phrases:

• ✅ "I couldn't take getting up in the morning wondering what the point was."
• ✅ "It's the first time I don't feel judged for what I eat."
• ✅ "I was so ashamed to talk about it with my doctor."
• ❌ "The product is excellent and I recommend it to everyone." → Bucket 3 or discard
• ❌ "Fast delivery, very satisfied." → Score 1, discard

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Phase 4: Identify Patterns

After extraction, note:

• Which pain points recur most often? (top 3)
• Which trigger is most frequent?
• Which objection is most blocking?
• Which transformation is most desired?
• Are there recurring words or expressions?

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Output Format

# Verbatim Library — [Product] — [Date]
*Sources: [Trustpilot / Amazon / etc.] | Reviews analyzed: [X] | Scores 4–5: [Y]*

## Bucket 1 — Pain Before
- "[Exact verbatim]" — Score [4/5]
- "[Exact verbatim]" — Score [4/5]

## Bucket 2 — Purchase Triggers
- "[Exact verbatim]" — Score [4/5]

## Bucket 3 — Pre-Purchase Objections
- "[Exact verbatim]" — Score [4/5]

## Bucket 4 — Transformations
- "[Exact verbatim]" — Score [4/5]

## Bucket 5 — Ad-Ready Phrases ⭐
- "[Formulation directly usable as a hook]"
- "[Formulation directly usable as a hook]"

## Identified Patterns
Dominant pain: [summary]
Most frequent trigger: [summary]
Main objection: [summary]
Most desired transformation: [summary]
Recurring words: [list]

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Related Skills

• 01-audit/brand-guidelines — prerequisite
• 02-research/audience-research — verbatims feed the persona's Layer 3
• 02-research/customer-reality — triggers feed micro-moment mapping
• 03-strategy/hook-writing — Bucket 5 directly usable as hook base
• 03-strategy/creative-brief — Buckets 1 and 4 feed the brief angle and promise