seo-content-audit

name	seo-content-audit
description	Comprehensive on-page SEO and content quality audit covering title tags, meta descriptions, header structure, keyword optimization, E-E-A-T signals, readability, and content scoring. Use when evaluating content for SEO performance, reviewing articles before publication, or creating content improvement recommendations.
license	MIT
metadata	{"author":"Schwepps","version":"1.0.0","category":"marketing","tags":"seo, content-audit, on-page-seo, e-e-a-t, keyword-optimization"}

SEO Content Audit Framework

Professional methodology for comprehensive on-page SEO and content quality analysis.

When to Use This Skill

• Auditing existing content for SEO performance
• Reviewing new content before publication
• Identifying optimization opportunities
• Evaluating E-E-A-T signals
• Scoring content quality
• Competitive content analysis
• Creating content improvement plans

Audit Workflow

Phase 1: On-Page SEO Elements

Title Tag Analysis:

□ Length: 50-60 characters
□ Primary keyword near beginning (first 30 chars)
□ Unique across site
□ Compelling for CTR
□ Brand included (if space)
□ No keyword stuffing
□ Matches search intent

Meta Description Analysis:

□ Length: 150-160 characters
□ Contains primary keyword
□ Includes call-to-action
□ Unique across site
□ Accurately describes content
□ Compelling for clicks

Header Structure (H1-H6):

Requirements:
□ Single H1 matching topic
□ H1 contains primary keyword
□ Logical hierarchy (H1 → H2 → H3)
□ No skipped levels
□ Keywords in H2s naturally
□ Descriptive, not generic

URL Structure:

□ Clean, descriptive
□ Contains primary keyword
□ Under 60 characters
□ Lowercase with hyphens
□ No parameters or IDs
□ Matches content hierarchy

Phase 2: Content Quality Assessment

Content Completeness Scoring:

Factor	Check	Score
Topic coverage	Comprehensive vs. shallow	/10
Unique value	Original insights vs. rehash	/10
Accuracy	Factual, verifiable	/10
Freshness	Current information	/10
Depth	Expert-level detail	/10

The C.R.E.A.T.E. Framework:

Factor	Question	Score 1-4
Comprehensiveness	Does it fully answer the query?
Relevance	Does it match search intent?
Expertise	Does it demonstrate deep knowledge?
Actionability	Can readers apply this immediately?
Trustworthiness	Are claims supported by evidence?
Engagement	Is it interesting to read?

Readability Standards:

Target reading level: Grade 8-10 (Flesch-Kincaid)
Paragraph length: 2-4 sentences ideal
Sentence variety: Mix short and medium
Scannable formatting: Headers, bullets, bold
Visual aids: Images, tables, diagrams where helpful

Phase 3: Keyword Optimization

Primary Keyword Checklist:

□ In title tag (first 30 chars)
□ In H1
□ In first 100 words
□ In at least one H2
□ In meta description
□ In URL
□ Natural density: 0.5-1.5%
□ In image alt text (if relevant)

Semantic Coverage:

□ LSI keywords present
□ Related entities mentioned
□ Question variations addressed
□ Synonyms used naturally
□ Topic cluster alignment
□ Search intent fully matched

Keyword Density Guidelines:

Primary keyword: 0.5-1.5% density (natural)
Secondary keywords: 0.3-0.8% each
LSI/Related terms: Natural inclusion
Avoid: Keyword stuffing (>2%)

Phase 4: E-E-A-T Evaluation

Experience Signals:

□ First-hand experience indicated
□ Case studies/examples included
□ Original data or research
□ Process documentation
□ Real-world applications shown
□ Personal insights shared

Expertise Signals:

□ Author credentials visible
□ Author bio with qualifications
□ Technical accuracy verified
□ Comprehensive coverage
□ Expert quotes/interviews
□ Specialized terminology used correctly

Authority Signals:

□ Authoritative external citations
□ Links to primary sources
□ Industry recognition mentioned
□ Published research referenced
□ Brand authority established
□ Backlink profile (if available)

Trust Signals:

□ Contact information accessible
□ Privacy policy linked
□ Editorial guidelines visible
□ Sources cited inline
□ Last updated date shown
□ Author photo and bio
□ Secure site (HTTPS)

Phase 5: Internal Linking

Best Practices:
□ 3-10 internal links per 1000 words
□ Descriptive anchor text (not "click here")
□ Links to related content
□ Links from high-authority pages
□ Logical link hierarchy
□ No orphan pages
□ Breadcrumb navigation

Phase 6: Performance Signals

Metrics to Evaluate (if available):

□ Organic traffic trend
□ Average position for target keywords
□ Click-through rate (CTR)
□ Bounce rate
□ Time on page
□ Pages per session
□ Conversion rate

Benchmarks:

Metric	Poor	Average	Good
CTR (pos 1-3)	<3%	3-8%	>8%
Bounce rate	>70%	50-70%	<50%
Time on page	<1min	1-3min	>3min

Output Format

# SEO Content Audit Report

**Page:** [URL or filename]
**Date:** [Date]
**Overall Score:** X/100

## Executive Summary
[2-3 sentence overview of findings]

## Scores by Category

| Category | Score | Status |
|----------|-------|--------|
| On-Page SEO | X/20 | [Good/Needs Work/Critical] |
| Content Quality | X/25 | [Good/Needs Work/Critical] |
| Keyword Optimization | X/15 | [Good/Needs Work/Critical] |
| E-E-A-T Signals | X/20 | [Good/Needs Work/Critical] |
| AI/GEO Readiness | X/20 | [Good/Needs Work/Critical] |

## Priority Issues (Fix First)
1. **[Issue]** - [Impact] - [Fix]
2. **[Issue]** - [Impact] - [Fix]
3. **[Issue]** - [Impact] - [Fix]

## On-Page SEO Findings
- Title: [Current] → [Recommended]
- Meta: [Current] → [Recommended]
- Headers: [Analysis]
- URL: [Analysis]

## Content Quality Findings
- C.R.E.A.T.E. Score: X/24
- Word count: [X] (Recommended: [Y])
- Readability: Grade [X]
- Gaps: [List]

## Keyword Analysis
- Primary: [Keyword] - Density: X%
- Missing opportunities: [List]
- Over-optimized: [List if any]

## E-E-A-T Assessment
- Strengths: [List]
- Gaps: [List]
- Recommendations: [List]

## Action Plan

**Immediate (This Week):**
- [ ] Action 1
- [ ] Action 2

**Short-term (This Month):**
- [ ] Action 1
- [ ] Action 2

**Ongoing:**
- [ ] Action 1
- [ ] Action 2

Quick Audit (5-Point Check)

1. Title & Meta - Optimized, compelling, <60 chars?
2. H1 & Structure - Clear hierarchy, keyword in H1?
3. Content Depth - Comprehensive, >1500 words for guides?
4. E-E-A-T - Author credentials, trust signals visible?
5. AI Ready - TL;DR present, extractable format?

Scoring Guide

• 90-100: Excellent - Minor optimizations only
• 70-89: Good - Some improvements needed
• 50-69: Needs Work - Significant gaps to address
• Below 50: Critical - Major overhaul required

Scoring Rubric (Detailed)

On-Page SEO (20 points):

• Title tag optimized: 5 pts
• Meta description optimized: 4 pts
• Header structure correct: 4 pts
• URL optimized: 3 pts
• Image alt text: 2 pts
• Internal links: 2 pts

Content Quality (25 points):

• Comprehensiveness: 5 pts
• Accuracy: 5 pts
• Originality: 5 pts
• Readability: 5 pts
• Engagement: 5 pts

Keyword Optimization (15 points):

• Primary keyword placement: 6 pts
• Semantic coverage: 5 pts
• Natural density: 4 pts

E-E-A-T (20 points):

• Experience signals: 5 pts
• Expertise signals: 5 pts
• Authority signals: 5 pts
• Trust signals: 5 pts

AI/GEO Readiness (20 points):

• TL;DR/Summary: 4 pts
• Extractable structure: 4 pts
• FAQ section: 4 pts
• Schema markup: 4 pts
• Fact density: 4 pts

Competitor Analysis Framework

When comparing against competitors:

1. Identify top 3-5 ranking competitors for target keyword
2. Analyze their content:
   • Word count
   • Header structure
   • Topics covered
   • Unique angles
   • E-E-A-T signals
3. Find gaps:
   • Topics they miss
   • Questions unanswered
   • Data not included
4. Create differentiation plan:
   • Original research
   • Better visuals
   • More comprehensive coverage
   • Stronger E-E-A-T