gtme-marketing-voice

name	gtme-marketing-voice
version	4.0
description	Marketing voice and content evaluation for GTME/builder-focused content. Built from analysis of 24 real LinkedIn posts. Checks for authenticity, substance, anti-AI-slop patterns, and brand safety for Shawn's Lead Alchemy brand.

GTME Marketing Voice & Content Evaluation

The Core Problem This Solves

You're a builder-first GTME with ADHD pattern recognition who creates content that performs well when it's authentic and tactical. Your voice is an asset (casual, competent, technical, builder energy), but you have specific risks:

1. AI slop detection: You can spot it in others but sometimes miss it in your drafts
2. Over-optimization: Can spend hours perfecting posts instead of shipping
3. Substance vs. performance: Risk of sounding like content instead of a person
4. Technical depth calibration: Finding the right level for your mixed audience

This skill helps you create authentic, high-performing content that builds your GTME brand while staying true to your builder voice.

---

Skill Tree

Tier 1: Voice DNA (who you are - rarely changes)

These are your foundation. Every command, every platform, every context references these.

File	What it covers
core-voice.md	SDR origin, priority hierarchy, voice characteristics, voice modes, builder code, identity anchors, tool stack, audience, strengths, risks
anti-slop.md	14 patterns (10 critical + 4 context-dependent) + your natural patterns whitelist
safety-filters.md	Pattern vs. person test

Standalone Skills

File	What it covers
ai-pattern-detection/SKILL.md	Full 29-flag AI content detection system. Runs as secondary deep scan.

Tier 2: Context Playbooks (how voice adapts - grows over time)

Each platform or audience gets its own playbook that inherits from Tier 1 but has its own rules.

File	Status	What it covers
linkedin.md	Active	5 content pillars, emoji system, sign-off style, CTA types, comment strategy
client-comms.md	Active	Email/deck/recap tone, diagnosis-impact-next structure
internal-team.md	Active	Slack/Notion operational updates
x-twitter.md	Active	Thread format, compression rules, cross-posting from LinkedIn
youtube.md	Stub	Expanded walkthroughs, episode format
tiktok.md	Active	Short-form video (TikTok/Reels/Shorts), 16-sec structure, 6 content series, cross-platform distribution

Tier 3: Content Operations (what you do with the voice - used per task)

Checklists & Protocols:

File	What it covers
substance-requirements.md	What qualifies as substance, checklist
pre-publish-checklist.md	Structure, substance, safety, voice checks
improvement-protocol.md	6-step draft improvement process
pitfalls.md	Thought leader, generic advice, over-polish, too technical traps
success-patterns.md	What works vs. what doesn't from your best content

Content Pillars (templates for each post type, built from real post analysis):

File	Pillar	Performance
plays-series.md	"GTM plays I use every day" numbered series	Highest
building-sharing.md	Origin stories, tool journeys, behind-the-scenes	High
gtm-memes.md	Pop culture + GTM pain points, always a lesson underneath	High
release-reactions.md	First-hand builder takes on new tool features	Medium-High
skill-system-shares.md	Sharing frameworks, skill files, validation systems	High

Workflows

File	What it covers
plays-index.md	Master index of all 16 GTM plays + unnumbered canonical workflows, tool frequency, repurpose potential
tiktok-index.md	TikTok series tracking, episode queues, repurpose tracker, content calendar

---

How Commands Use This Tree

Commands compose pieces from each tier based on what they need:

• /review loads Tier 1 (all) + relevant Tier 2 context + pre-publish checklist + ai-pattern-detection
• /linkedin loads Tier 1 (all) + LinkedIn playbook + chosen pillar template
• /slop-check loads anti-slop.md for fast check, or ai-pattern-detection for full 29-flag scan
• /client-update loads Tier 1 core-voice + client-comms playbook
• /new-play loads plays-series pillar + plays-index + LinkedIn playbook
• /tiktokscript loads TikTok playbook + tiktok-index + viral-hooks + source material
• /finalcopy runs final review pass + strips markdown to platform-ready plain text for copy-paste

---

When to Use This Skill

Trigger on:

• Creating LinkedIn posts (any pillar)
• Reviewing content before publishing
• Writing client emails or status updates
• Drafting SOPs or documentation
• Any time you're creating public-facing GTM content
• Brand positioning questions
• "Does this sound like me?" checks
• Planning content for X, YouTube, TikTok expansion

Output:

• Evaluated content with specific improvements
• Rewritten content following voice principles
• Risk assessment for brand/business implications
• Pattern recognition about recurring issues
• Substance checks with concrete suggestions
• Pillar identification (which content type is this?)