channel-prioritization-planner

name	channel-prioritization-planner
description	Prioritize marketing channels using audience fit, cost, speed, control, and measurable ROI potential. USE WHEN a task matches the Craft workspace workflow for channel-prioritization-planner.
cluster	growth-sales-cro
version	1.0.0
origin	craft-agent workspace

Channel Prioritization Planner

Use this skill when the user needs to decide which marketing channels to invest in first.

Trigger Conditions

• User asks which channels matter most
• User has limited budget/time for marketing
• User wants ranked channel strategy

Required Inputs

1. Product/category and target audience
2. Budget and timeline constraints
3. Existing channel performance (if any)
4. Primary objective (awareness, leads, revenue)

Workflow

1. Criteria definition: audience fit, reach, speed, cost, control, measurability.
2. Channel scoring: evaluate candidate channels against criteria.
3. Prioritization: rank channels and define role for top tiers.
4. Activation plan: define first tests and expected outcomes.
5. Optimization loop: set review cadence and pivot criteria.

Output Format

• Ranked channel table with rationale
• Top 3 channel activation playbook
• Budget allocation suggestion
• KPI and review cadence

Guardrails

• Don’t recommend channels without audience logic.
• Avoid spreading thin across too many channels.
• Tie spend to learning milestones.