launch-strategy

name	launch-strategy
description	ZackAI project wrapper for launch-strategy. Use it to plan launch moments and announcements, but always assemble the plan from existing ZackAI launch assets before creating new GTM collateral.
metadata	{"version":"1.1.0-zackai.1","basedOn":"global/launch-strategy@1.1.0"}

launch-strategy — ZackAI Wrapper

This project-level skill keeps the original launch-strategy purpose, but adds ZackAI-specific reuse-first behavior.

Core Goal

Plan launches, announcements, and release moments in a reuse-first way by turning ZackAI’s current campaign, social, email, video, and research docs into a coordinated launch system before inventing new GTM assets.

Required Read-First Workflow

Before drafting or asking broad discovery questions, read:

• .agents/product-marketing-context.md
• src/content/docs/marketing/campaign-copy.md
• src/content/docs/marketing/founder-video-concepts.md
• src/content/docs/marketing/social-content.md
• src/content/docs/marketing/email-templates.md
• src/content/docs/marketing/video-scripts.md
• src/content/docs/marketing/whatsapp-templates.md
• src/content/docs/research/report-briefing.md

ZackAI Source-of-Truth Rules

Canonical inputs, in order:

1. .agents/product-marketing-context.md
2. README.md
3. src/content/docs/**
4. src/content/frDocs/** for French or bilingual work

Never use wiki-output/**, wiki-output-fr/**, or wiki-site/** as the primary source for regeneration, rewriting, or claim harvesting.

Reuse-First Rules

• Treat the existing marketing docs as the launch asset library and update them before proposing standalone GTM documents.
• If a new launch brief is truly needed, map every section back to the canonical source docs it depends on.
• Do not recreate launch messaging from wiki-output/**, wiki-output-fr/**, or wiki-site/**.
• Keep launch recommendations consistent with the current ZackAI launch context: premium screen-free AI plush, Kickstarter momentum, and bilingual brand storytelling.
• If age range matters, follow the exact source asset being extended or explicitly flag the inconsistency instead of guessing.

ZackAI-Specific Guidance

• Use phased launch thinking and the owned/rented/borrowed channel model, but adapt it to ZackAI’s real channels and assets rather than default SaaS launch playbooks.
• Link every recommended channel or moment to concrete existing materials such as campaign copy, founder video concepts, social posts, emails, WhatsApp flows, and video scripts.
• Separate “ship now from existing docs” work from “new asset required” work.
• Keep the launch narrative warm, trust-building, and parent-relevant rather than overly technical.
• Review French companion docs when launch output will be bilingual.

Output Expectations

When responding:

1. Name the repo files you used.
2. Produce an asset-reuse map that shows which current docs should be updated first.
3. Identify which launch deliverables are already covered, which need refinement, and which are true new gaps.