| name | seo-operator |
| description | Audit, plan, create, and improve VaaniEval public SEO pages, blog content, metadata, internal links, structured data, conversion tracking, indexing, and search-performance reports. Use for technical SEO, keyword mapping, content briefs, Search Console analysis, and recurring organic-growth work; do not use for authenticated product UI work. |
VaaniEval SEO operator
- Read repository
AGENTS.md, site/lib/site.ts, and the affected routes.
- For strategy or content work, read
references/positioning.md.
- Establish audience, query intent, primary topic, supporting topics, and conversion action.
- Search existing public routes for duplication, cannibalization, and internal-link opportunities.
- Verify product and competitor claims. Remove unsupported claims and invented search-volume estimates.
- Require unique metadata, one H1, canonical URL, useful initial HTML, descriptive links, and relevant internal links.
- Add structured data only when it matches visible content.
- Keep the app, API, staging, and preview surfaces out of search indexes.
- Run
npm --prefix site run build and validate robots, sitemap, status codes, canonicals, and rendered HTML.
- For audits, report impact, affected URL, evidence, and exact corrective action.
- For analytics, separate branded and non-branded traffic and prioritize qualified pilot conversions.
- Require human approval before publishing, changing domains, modifying analytics administration, or using customer evidence.
Use subagents only when the user explicitly requests parallel agent work.
