consulting-content-recycler

name

consulting-content-recycler

description

Squeeze every published winner — repost proven posts with a fresh hook, re-share your own winners with added context, and fan one outlier post into multiple new formats. Use on "what should I repost", "recycle my winners", "this post popped, what now", "turn this outlier into more posts", "wring the towel", after an engagement pull shows a post outperforming baseline, or on the Friday review's recycle step. Reads published bundles + engagement data; stages new drafts; never auto-posts.

Consulting Content Recycler

Most operators find a winner, use it once, and move on. This skill is the reuse loop: a winner is an asset, and an outlier is information. Only a fraction of followers saw the original; everyone who followed since has never seen it; the author gets bored of their own material long before the audience does. Origin evidence: swipe/posts/2026-07-09-anson-lin-founder-content-system.md.

This is not consulting-content-distribution (publish-day spread of one new pillar across channels). The recycler works the back catalog on a cadence.

Steps

1. Find the winners. Read content/04-published/ bundles + engagement data in integrations/linkedin/engagement/ (pull fresh if stale: python integrations/linkedin/_work/pull_posts.py --max 25 --yes, then pull_engagement.py --post-url <url> for candidates). A winner performs clearly above the account's recent baseline; an outlier is far above it. No engagement data → pull it, don't guess.
2. Diagnose why it worked. An outlier is information — isolate the variable before reusing it: the hook pattern (grade via consulting-linkedin-hooks), the format (which founder format / archetype — consulting-linkedin-post-architect references), the topic, or who showed up in the comments (ICP fit? → that's also a consulting-linkedin-audience lead moment). Write the diagnosis down in the bundle's distribution.md — it steers the whole pipeline, not just this post.
3. Pick the play (or several):
   • Repost — after 1–2 months (or a follower-growth spurt), run the same idea again: rewrite the hook (different pattern, same substance), refresh any numbers to current verified values, keep the core. Stage as a new single draft. Don't repost verbatim inside ~60 days.
   • Re-share with context — while a post is running hot, or months later as backstory for new followers: quote/re-share your own post with an update or added context. On X, quote-post views stack onto the original's distribution (per the source playbook); on LinkedIn, a reshare-with-thoughts resurfaces it to the newer audience. The ceiling of this move is the milestone chapter: quoting your own old post as un-fakeable proof of the arc.
   • Fan out the outlier — one winner is never one post. Re-run the same material through other founder formats: a popped failure story returns later as a contrast hook, a milestone chapter once things turn, a build log for what came next. A launch is at least three posts sitting in one event: the announcement, the updated numbers, the lessons.
4. Stage, never send. Each recycled piece becomes a normal draft in content/03-drafts/ (single or bundle per content/AGENTS.md), body via consulting-copy-writer, structure via consulting-linkedin-post-architect, shipped only through consulting-linkedin-publisher.
5. Record lineage. In the new draft's frontmatter/meta note recycled_from: (the original bundle path + post URL) and log the recycle in the original bundle's distribution.md. Lineage prevents accidental double-recycling and lets the Friday review see which winners are already worked.

Rails

• Verified numbers only. "Update the numbers" means re-verify against the primary source (evidence discipline) — never inflate or estimate a receipt.
• Never auto-post. Everything stages as a draft; publishing stays a human action.
• Voice floor: consulting-copy-writer on every rewrite — a recycled post is a new post.
• Don't strip-mine. One recycle play per winner per cycle; the feed should never read as reruns. Quality bar unchanged: a cycle with nothing worth recycling produces nothing.

Cadence

Fold into consulting-friday-review (scan for winners/outliers) or run on demand when a post pops. Chains: consulting-linkedin-audience (the same hot post is also a lead source) → consulting-followup-sequencer for re-engaged contacts.