Launch planning frameworks including tiered launches, timelines, checklists, and go/no-go decisions. Use when planning product launches, creating launch timelines, aligning launch execution, or building launch playbooks. Trigger on: 'plan my launch', 'launch checklist', 'go/no-go decision', 'launch timeline', 'when should I launch'.
Launch planning frameworks including tiered launches, timelines, checklists, and go/no-go decisions. Use when planning product launches, creating launch timelines, aligning launch execution, or building launch playbooks. Trigger on: 'plan my launch', 'launch checklist', 'go/no-go decision', 'launch timeline', 'when should I launch'.
Launch Planning Frameworks
Frameworks for planning and executing successful product launches including launch strategy, cross-functional alignment, and launch measurement.
Why Launch Planning Matters
A great product poorly launched underperforms. A good product well-launched succeeds. Launch planning ensures:
Products reach target customers
Messaging resonates clearly
Teams execute in sync
Success is measurable
Issues are caught early
When to Use This Skill
Auto-loaded by agents:
launch-planner - For launch tiers, timelines, checklists, and go/no-go decisions
Use when you need:
Launching new products/features
Major releases or rebrands
Market entry or expansion
Aligning cross-functional teams
Post-launch analysis
Creating launch timelines
Defining launch tiers (soft, hard, tiered)
Building launch checklists
Launch Tier Framework
Not all launches are equal. Determine your launch tier first - it drives everything else.
Three Tiers
Tier 1: Major Launch (Company-wide priority)
New product line, platform launch, major strategic initiative
8-12 weeks planning, full cross-functional team
High investment: PR, events, full marketing campaign
Product Quality: Bug rate, support volume, NPS, CSAT, app ratings
Purpose: Validate product-market fit, business impact
Metrics by Launch Tier
Tier 1: All metrics, high targets, daily monitoring Week 1
Tier 2: Focus on adoption and business impact, weekly monitoring
Tier 3: Basic adoption and technical health, monthly check-ins
"I don't know which launch tier to use": Default to Tier 2 (Feature Launch) unless you're launching a new product or doing a major pivot (Tier 1) or shipping a minor fix (Tier 3). Use the decision framework in assets/launch-tier-decision-template.md.
"My launch timeline keeps slipping": You're likely over-scoping. Cut the launch scope, not the timeline. A focused launch of core features beats a delayed launch of everything.
"Nobody showed up to our launch": Most likely an audience-building problem, not a launch problem. You need a waitlist, email list, or community before launch day. Start building 8+ weeks before.
Related Skills
competitive-analysis-templates - Competitive positioning and battle cards
product-positioning - Market positioning and differentiation
go-to-market-playbooks - GTM strategy and distribution channels
Quick Start
For your first launch:
Determine launch tier using assets/launch-tier-decision-template.md
Choose timeline based on tier (12 weeks T1, 6 weeks T2, 2 weeks T3)
Create positioning using assets/launch-messaging-template.md
Use assets/12-week-launch-plan-template.md to plan activities
Track readiness with assets/launch-checklist-template.md
Make go/no-go decision using assets/go-no-go-template.md
Execute launch, monitor metrics
Post-launch: Review results, document learnings
For repeat launches:
Update your launch playbook based on learnings
Refine messaging based on what resonated
Adjust timeline based on what took longer than expected
Build on what worked, fix what didn't
Key Principle: Launch planning is about preparation and readiness, not perfection. A well-prepared launch of a good product beats a chaotic launch of a great product. Plan thoroughly, execute decisively, measure rigorously, iterate continuously.
