conversion-forms

name	conversion-forms
description	This skill gives the agents guidance for creating high converting forms

Skill: Conversion and Forms

Use this skill when creating page sections, CTA strategy, forms, conversion flows, and thank-you experiences.

Canonical source of truth

Use .agents/business-facts.md for:

• phone numbers
• email
• service area references
• trust points
• approved service details

Never use contact or trust information that conflicts with the business facts file.

Primary conversion goals

Optimize for:

• quote requests
• phone calls
• contact form submissions
• fix request submissions

Primary CTA

Preferred primary CTA:

• Get a Free Quote

Good secondary CTAs:

• Call Now
• Text Us
• Request Service
• View Gallery

Header and hero guidance

Header should make it easy to:

• call
• text
• request a quote

Hero should answer:

• what the company does
• who it serves
• where it serves
• why it is trustworthy
• what to do next

Approved trust points near CTA

Use approved facts from .agents/business-facts.md near conversion points, including:

• in business since 2015
• over 900 homes serviced annually
• fully insured
• lights provided
• storage included

Form guidance

Keep forms short and useful.

Recommended quote form fields:

• name
• phone
• email
• service address
• project type
• message

Recommended fix request fields:

• name
• phone
• email
• service address
• issue description

Only add fields if they materially improve lead quality.

Contact page guidance

The contact page should:

• make the primary CTA obvious
• show call and text options clearly
• reduce distractions
• reassure the user that the company serves their area
• support both residential and commercial inquiries

Fix request page guidance

The fix request page is primarily for existing customers.

It should feel:

• fast
• supportive
• low-friction
• clear

Use reassuring language and simple next steps.

Thank-you page guidance

The thank-you page should:

• confirm the submission was received
• explain what happens next
• provide the main phone number
• provide the text number if useful
• avoid unnecessary clutter

Accuracy rules

Do not:

• imply a physical office visit
• use unapproved phone numbers
• invent response-time guarantees unless confirmed
• create unsupported offers

Output expectations

Every conversion-focused page should:

• present a clear next step
• show trust before or near major asks
• work well on mobile
• use approved business facts consistently