compound-marketing

Browser automation CLI for AI agents. Use when the user needs to interact with websites, including navigating pages, filling forms, clicking buttons, taking screenshots, extracting data, testing web apps, or automating any browser task. Triggers include requests to 'open a website,' 'fill out a form,' 'click a button,' 'take a screenshot,' 'scrape data from a page,' 'test this web app,' 'login to a site,' 'automate browser actions,' or any task requiring programmatic web interaction.

Write a blog post from start to finish. Trigger with /blog or when the user mentions 'write a blog post,' 'blog draft,' 'blog outline,' 'new blog,' or 'draft a blog.' Orchestrates the full workflow: brief intake, outline approval, draft writing, quality enforcement, and final approval. For topic planning, see content-strategy. For editing existing drafts, see copy-editing.

When the user wants to create visual creative assets — LinkedIn ads, carousel images, social graphics, banners, display ads, presentation slides, or any visual marketing content. Also use when the user mentions 'design,' 'creative,' 'ad image,' 'carousel,' 'banner,' 'social graphic,' 'slide,' 'visual asset,' 'LinkedIn ad,' or 'display ad.' This skill ensures all visual output follows the brand system.

Create compelling B2B customer case studies for the company. Use when asked to write, draft, or help with case studies, customer success stories, customer testimonials, or win stories. Supports both branded case studies (with company name) and anonymous case studies (e.g., 'a customer in the retail space') when NDAs or privacy concerns apply.

Generate Excalidraw diagram files (.excalidraw) from a description. Use when the user mentions 'excalidraw,' 'diagram,' 'flowchart,' 'process flow,' 'architecture diagram,' 'visual diagram,' or 'draw a diagram.' Outputs valid JSON that opens in Excalidraw web app, VS Code extension, or Obsidian plugin. No API key needed.

Export HTML pages to print-quality vector PDFs using Playwright's page.pdf() API. Trigger with /html-to-pdf or when the user wants to export an HTML page to PDF, create a print-ready PDF from HTML, or generate a PDF of a handout, card, flyer, or any HTML design.

Implement CTA buttons in HubSpot email and landing page templates. Use when the user wants to add, fix, or style CTA buttons in HubSpot templates. Also use when the user mentions 'HubSpot CTA,' 'email CTA,' 'call to action button,' 'CTA module,' or 'email_cta.' Works alongside hubspot-email and hubspot-landing-page skills.

Build HTML email templates for HubSpot. Use when the user wants to create, edit, or troubleshoot HubSpot email templates. Also use when the user mentions 'HubSpot email,' 'email template,' 'HubL email,' or 'email HTML.' For email sequences and drip campaigns, see email-sequence. For CTA buttons, see hubspot-cta.

Build HubSpot landing page templates for the Design Manager. Use when the user wants to create, edit, or troubleshoot HubSpot landing page templates. Also use when the user mentions 'HubSpot landing page,' 'landing page template,' 'HubL template,' 'Design Manager,' or 'HubSpot CMS.' For CTA buttons, see hubspot-cta. For page conversion optimization, see page-cro.

Generate editorial illustrations and graphics using Google AI Studio (Gemini Flash Image). Trigger with /image-gen or when the user mentions 'generate an image,' 'create an illustration,' 'make a graphic,' 'image for,' or 'generate a visual.' Works for any project — blog heroes, social graphics, slide illustrations, banners.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants to create, refine, or audit product marketing assets — positioning statements, messaging hierarchies, value pillars, ICP definitions, buyer personas, competitive battlecards, sales narratives, launch messaging, or case study framing. Also use when the user mentions 'positioning,' 'messaging,' 'value prop,' 'differentiation,' 'ICP,' 'buyer persona,' 'competitive positioning,' 'sales narrative,' 'messaging hierarchy,' or 'product marketing.' For writing landing page copy, see copywriting. For competitor comparison pages, see competitor-alternatives.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For email drip campaigns, see email-sequence.

When the user wants to optimize content for search engines (Google, Bing) or AI engines (ChatGPT, Perplexity, Gemini, Copilot, Claude). Also use when the user mentions 'SEO audit,' 'GEO,' 'generative engine optimization,' 'AI search optimization,' 'technical SEO,' 'why am I not ranking,' 'SEO issues,' 'on-page SEO,' 'meta tags review,' 'keyword research,' 'content gap analysis,' or 'AI citation optimization.' For building pages at scale, see programmatic-seo. For structured data only, see schema-markup.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions 'set up tracking,' 'GA4,' 'Google Analytics,' 'conversion tracking,' 'event tracking,' 'UTM parameters,' 'tag manager,' 'GTM,' 'analytics implementation,' or 'tracking plan.' For A/B test measurement, see ab-test-setup.

Live interactive web craft for the company — Next.js landing pages, HubSpot landing pages, and any production web UI. Use when building, reviewing, or polishing web components and pages that will ship to a browser. Covers interaction, responsive, motion, accessibility, composition, state, and brand-specific anti-patterns. Trigger on "build a page," "web design," "polish this page," "audit this page," "this hero feels off," "responsive issue," "hover state," "loading state," or any critique of shipped web UI. Beats Anthropic's `frontend-design` plugin for any on-brand work. NOT the primary skill for: static creative assets (use `brand-design`), HubSpot email templates (use `hubspot-email` — it references accessibility.md and anti-patterns.md from this skill), or HubSpot template mechanics (use `hubspot-landing-page` — pairs with this skill for the craft layer).

Check which brain files are complete, incomplete, or empty, and get recommendations for what to fill next. Trigger with /brain-health or when the user mentions 'brain status,' 'brain health,' 'what's missing in my brain,' 'brain completeness,' 'which brain files,' or 'brain check.' Also runs automatically at the end of /setup.

When the user wants to edit, review, or improve existing copy — including essays, posts, presentations, email copy, or any other written content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'sharper,' 'tighter,' 'improve the wording,' 'refine the language,' or 'make this hit harder.' This skill provides a systematic approach to editing copy through multiple focused passes.

When the user wants to write, rewrite, or improve copy for any page or piece — including landing pages, about pages, or long-form content. Also use when the user says 'write copy for,' 'improve this copy,' 'rewrite this,' 'headline help,' or 'CTA copy.'

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions 'email sequence,' 'drip campaign,' 'nurture sequence,' 'onboarding emails,' 'welcome sequence,' 're-engagement emails,' 'email automation,' or 'lifecycle emails.' For in-app onboarding, see onboarding-cro.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

Build a voice and tone profile from real writing samples. Trigger with /tone-mapping or when the user mentions 'tone mapping,' 'voice profile,' 'how do I sound,' 'brand voice,' 'writing style,' 'tone of voice,' 'voice extraction,' or 'make it sound like me.' Extracts patterns across eight dimensions and writes brain/voice-and-tone.md, then optionally brain/voice-samples.md with quoted calibration examples.

Create a new Compound Marketing instance for your company. Trigger with /setup. Asks your company name, scaffolds a standalone repo with all skills and brain templates, then walks you through configuring everything.

Sync skills between Claude Code and Codex runtimes. Handles project-level (.claude/skills ↔ .agents/skills) and user-level (~/.claude/skills → ~/.codex/skills or reverse). Trigger with /sync-skills or when the user mentions 'sync skills,' 'codex skills,' 'update agents skills,' or 'sync runtimes.'

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see tracking-setup. For page-level conversion optimization, see page-cro.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

Pull performance metrics from HubSpot, LinkedIn, X, and YouTube. Use when the user asks 'how are we doing,' 'what's our engagement,' 'show me metrics,' 'analytics,' 'email performance,' 'landing page stats,' 'campaign results,' 'LinkedIn analytics,' 'X analytics,' 'Twitter stats,' 'YouTube metrics,' or any question about marketing performance that real data can answer.

/brief - Write session brief, commit, and push. Run at end of session to checkpoint all work.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions 'content strategy,' 'what should I write about,' 'content ideas,' 'blog strategy,' 'topic clusters,' or 'content planning.' For writing individual pieces, see copywriting. For SEO-specific audits, see seo-geo.

Extract a website's design system (colors, typography, spacing, buttons) and populate the brand guide. Trigger with /design-extract or when the user mentions 'extract design,' 'pull brand from website,' 'design tokens from site,' 'scrape brand colors,' or 'extract visual identity.' Requires Node 20+ and installs designlang globally if not present.

Get an outside-Anthropic second opinion on any piece of work by sending it to Google Gemini with an adversarial critique prompt. Use when the user wants to pressure-test a decision, plan, assumption, blog draft, landing page, positioning statement, campaign, or chunk of code with a non-Claude model. Trigger when the user says 'devil's advocate,' 'play devil's advocate,' 'poke holes,' 'stress test this,' 'second opinion,' 'outside perspective,' 'non-Anthropic read,' 'sanity check from another model,' 'challenge this,' 'critique this from outside,' or '/devils-advocate.' This is explicitly a cross-model sanity check — do NOT substitute your own critique; the whole point is to surface blind spots Claude might share.

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information.metadata:

Pull meeting notes from Granola. Use when the user mentions 'Granola,' 'meeting notes,' 'pull notes from a meeting,' 'grab meeting notes,' or wants to import meeting context for content creation, brain file updates, or case study research.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Analyse a data dump of posts to find patterns in what's working, create a winning content profile, then generate 10 content ideas that match those patterns using external research. Use this skill when the user wants to find content patterns, analyse what's working in their content, reverse-engineer successful posts, find lookalike content ideas, or generate ideas based on proven patterns. Also trigger when the user mentions 'what's working in my content', 'find patterns', 'lookalike content', 'content ideas based on what works', 'analyse my posts', or 'reverse engineer my best content'.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'grow traffic,' 'marketing strategies,' 'marketing tactics,' 'build pipeline,' 'pipeline growth,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' or 'why isn't this page working.' For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro.

Analyze the current conversation for corrections, approvals, and patterns, then propose updates to the skill files that were used. Trigger with /reflect or automatically at end of /brief. Use when the user says 'reflect,' 'learn from this,' 'update the skill,' or 'remember this for next time.'