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Supports post-close account management with structured account plans, renewal playbooks, and expansion strategies. Use for account planning and growth.

Researches accounts, preps meeting briefs, maps buying committees, and runs health reviews. Use for account research, discovery prep, stakeholder mapping, or account health assessments.

Creates content aligned with brand voice guidelines. Ensures consistency in tone, language, and personality across all communications.

Buyer persona profiles with priorities, language preferences, and objection patterns. Helps adapt messaging for different stakeholders.

Creates compelling customer case studies from interviews, data, and research. Use for customer story development, reference programs, or marketing content.

Monitors and summarizes community feedback, social signals, and customer sentiment. Use for intelligence gathering and trend spotting.

Produces competitor analysis, battlecards, comparison pages, and competitive positioning. Use for competitive research, sales enablement, or marketing content.

Reviews content for quality, clarity, brand alignment, and effectiveness. Use for content QA before publishing.

Writes marketing copy for landing pages, ads, CTAs, and promotional content. Use for conversion-focused copy that drives action.

Manages customer reference programs, testimonial collection, reviews, and advocacy initiatives. Use for building proof points and customer evidence.

Develops ICP definitions, buyer personas, jobs-to-be-done, voice of customer insights, and win/loss patterns. Use for audience research and customer understanding.

Produces unified discovery prep with tailored questions, anticipated objections, and recommended demo flow. Use before discovery calls or demos.

Designs email nurture sequences, drip campaigns, and automated email flows. Use for lead nurturing, onboarding, and lifecycle marketing.

Preparation materials for C-level meetings, executive events, and advisory boards. Includes profiles, talking points, and strategic framing.

Plans product launches, campaigns, cross-functional GTM execution, and enablement. Use for launch planning or campaign development.

Core messaging guidelines and value framing principles for consistent GTM communications. Reference this for any customer-facing content.

Vertical market intelligence with industry trends, challenges, regulations, and talking points. Use for industry-specific conversations.

Builds positioning statements, value propositions, message houses, and persona-specific messaging. Use for positioning development or messaging refresh.

Creates customer newsletters, product updates, and email communications. Use for ongoing customer engagement and retention marketing.

Produces prep output for anticipated objections with response strategies and reframing techniques. Use when preparing for negotiations or objection-heavy conversations.

Generates personalized outreach sequences for cold, warm, event-based, re-engagement, and executive contexts. Use when creating prospecting emails or sequences.

Recommends pricing models, tier structures, value metrics, and pricing page guidance. Use for pricing strategy or packaging decisions.

Creates ROI models, business cases, and value calculations. Also supports RFP/proposal responses with evidence-based justifications.

Deal reviews, win/loss analysis, call coaching, and rep development frameworks. Helps identify patterns and improve sales execution.

Sales methodology framework covering deal stages, qualification criteria, and strategic selling approaches. Use for deal strategy and sales process guidance.

Creates SEO-optimized articles, blog posts, and web content. Use for organic content marketing and search visibility.

Creates social media posts, content calendars, and platform-specific content. Use for social media marketing and brand presence.

Captures skill corrections and suggestions for continuous improvement. Runs silently to log issues without interrupting workflow.

Foundational product marketing context that other skills reference. Establishes positioning, audience, messaging, and voice. Claude auto-references this when running GTM skills.

Establishes user role and team context at session start to personalize outputs. Runs silently without producing visible output.