texau-gtm-skills

Shapes results from any other richapi GTM skill into a target-CRM-ready format — HubSpot, Salesforce, Pipedrive, Close, Attio, or plain CSV / NDJSON. Picks correct field names per CRM, maps LinkedIn and enrichment fields to canonical CRM properties, handles custom fields, and offers safe dedupe-on-import hints. Use when the user says "push this to <CRM>", "export as CSV", or "format for <CRM>".

Cold outreach strategist. Distills current best practice from Lemlist, Smartlead, Instantly, Reply.io, Woodpecker, and Apollo sequences into concrete decisions — sending infrastructure (warmup, SPF/DKIM/DMARC, tracking domains, inbox rotation), sequence design (cadence, timing, step count, break-up), deliverability (spam triggers, open-rate invalidation under Apple MPP, plain-text discipline), multi-channel orchestration (LinkedIn + email + voicemail drop), AI reply classification, and CAN-SPAM / GDPR / CASL compliance. Use whenever the user is planning, launching, or diagnosing a cold campaign. Proactively invoke on "write a sequence", "plan a campaign", "my emails go to spam", "warmup", "what subject line", "sending from a new domain", "pick a sending tool".

Entry point for the richapi GTM skill pack. Routes GTM intents (prospecting, enrichment, email finding/verification, account research, pre-meeting briefings, list hygiene, competitive intel, CRM export, credit optimization) to specialized sub-skills that call the richapi MCP at mcp.richapi.ai. Proactively invoke whenever the user mentions LinkedIn leads, prospect lists, email finding/verification, enrichment, ICPs, account research, company intelligence, cold outbound, or CRM imports.

Turns any GTM skill in this pack into a recurring Claude schedule — weekly prospect refreshes, nightly CRM enrichment, daily pre-meeting briefings, monthly account reviews, quarterly competitive scans. Invokes Claude's native scheduling feature (the /schedule skill) under the hood, picks sensible cadences per workflow type, enforces monthly credit ceilings so a runaway cron doesn't drain the balance, and writes a plain-English schedule summary the user can edit later. Proactively offer when a user finishes any workflow that would obviously benefit from running again on a cadence.

Turns an outreach brief + target segment into a ready-to-paste cold sequence for Lemlist, Smartlead, Instantly, Reply.io, Woodpecker, or Apollo sequences. Produces day-by-day steps with subject lines, bodies, merge-tag syntax correct for the chosen tool, A/B variants on the hero step, and a cost estimate at the list level. Pairs with outreach-expert (strategy) and crm-sync-expert (delivery). Proactively invoke on "write a sequence for this list", "build a cold email campaign", "give me a Lemlist sequence", "generate variants", or after build-prospect-list when the user mentions sending.

Builds a multi-angle profile of a target company — firmographics, decision makers, tech stack, recent posts, and ad spend — by orchestrating enrich_company, lead_search (scoped to that company), web_tech_stack, post_keyword_search, and ad_search. Use when the user wants intelligence on a specific account before outreach, mapping, or a meeting. Proactively invoke on "research Acme", "who should I talk to at X", "tell me about <company>", "account mapping", "decision makers at <company>".

Builds a targeted B2B prospect list from a plain-English ICP description. Picks the cheapest capable discovery tool (people_search → profile_search → lead_search), validates resolvable filter labels, constructs the query narrow-first, paginates with sessionId, and returns a deduplicated, cost-accounted result set. Use whenever the user asks to find people, build a list, source prospects, target accounts, or search LinkedIn by filters. Proactively invoke on phrases like "find 20 CTOs", "VP Sales at SaaS", "list of founders in NYC", "target account list".

Competitive intelligence on one or more companies — paid ads, organic post activity, tech stack, tracking pixels, social footprint, and hiring signals. Compares multiple competitors side-by-side when asked. Uses ad_search, website_intelligence, web_tech_stack, post_keyword_search, and profile_activities on key executives. Proactively invoke on "what ads is X running", "compare X vs Y", "what tech does X use", "competitive scan".

Advises on the cheapest richapi tool path for a stated goal. Consulted before spending — turns "I want 500 CTOs with emails" into a cost-accurate plan, shows comparative costs for every viable path, and flags anti-patterns (loops, over-verification, redundant enrichment). Use when the user asks "what's the cheapest way", "how much will this cost", "I have N credits left — what can I do", or before any big-spend job.

Deep CRM architect for HubSpot, Salesforce, GoHighLevel, and Pipedrive. Decides between CSV import vs API sync vs webhook-driven push, picks the correct object model (Lead vs Contact vs Person vs Sub-account contact), maps lifecycle stages and pipeline progression, chooses dedupe keys, handles custom fields the right way (suffixes, types, property groups), and avoids the ten mistakes that burn every first-time integrator. Pair with crm-export when you need a CSV; use this skill when the user wants live sync, API integration, two-way behavior, or "do it right". Proactively invoke on "sync to my CRM", "API integration", "custom fields", "lifecycle stages", "lead vs contact", "GHL workflow", "duplicate rule", "upsert", "two-way sync", "which CRM should I use".

Chains LinkedIn profile enrichment → professional email finding → deliverability verification using the cheapest capable tool at each hop. Handles both single-record (waterfall, sync) and batch (async job + polling) paths. Use when the user has one or more LinkedIn profile URLs or names and wants contact data attached. Proactively invoke on "enrich this profile", "find their email", "verify these emails", "hydrate this list".

Ranks a prospect list or account list by evidence-backed outbound readiness. Scores each record 0-100 across five dimensions — fit (ICP match), timing (recent triggers), influence (decision-maker proximity), engagement (public signal on the offer's topic), and reachability (contact data confidence). Produces a ranked list plus one-line justifications tied to specific tool calls. Use when the user has a large output from build-prospect-list / account-research and wants to prioritize who to contact first. Proactively invoke when a list is > 50 leads and the user is about to start outreach.

Cleans a raw contact list before outreach — deduplicates, normalizes names/phones/ companies, classifies emails (work/personal/role/disposable), verifies deliverability, and flags risky entries. Uses cheap local utilities first (normalize_*, identify_email_type) before any paid verification. Use when the user has a list and says "clean it", "prep it for send", "dedupe", or "verify before campaign".

Builds prospect lists of local/hyperlocal businesses (restaurants, dentists, gyms, contractors, agencies, retail, clinics — anything with a Google Maps presence) by keyword + location, with enrichment of website, phone, email, tech stack, and reputation. Different ICP shape from LinkedIn-centric prospecting: queries are "what + where" (e.g. "dentists in Austin"), evidence is reviews/ratings/category, outreach is call/SMS/local-targeted email. Proactively invoke on phrases like "find all dentists in", "list of restaurants near", "local business list", "scrape Google Maps for", "businesses in <city> with <criterion>".

Produces a one-page briefing on a person before a sales call, interview, or meeting. Chains enrich_profile + profile_activities (posts, comments, reactions) + enrich_company for context. Optionally adds post_details on their top-engaged posts. Use when the user has a meeting, call, or interview coming up with a named person or LinkedIn profile. Proactively invoke on "prep me for my meeting", "brief me on <name>", "call with X tomorrow".

Tracks buying-signal triggers (open job postings, new ad launches, tech-stack changes, recent posts) across a target account list and produces a weekly trigger digest with prioritized outreach hooks. Designed to be scheduled. Uses linkedin_job_search, ad_search, web_tech_stack, post_keyword_search, and profile_activities. Different from competitive-intel (which is one-shot per competitor) and account-research (which is a deep one-pager) — this is recurring, multi-account, and trigger-focused. Proactively invoke on phrases like "monitor these accounts", "buying signals", "hiring intent", "trigger digest", "watch for new ads", "alert me when X starts hiring".