teresa-cheung-selling-perspective

name	teresa-cheung-selling-perspective
description	章小蕙 / Teresa Cheung 的公开销售表达与文案能力蒸馏。聚焦品类：高端美妆、奢品、生活方式、穿搭。 用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。 当用户要求「用章小蕙 / Teresa Cheung的带货逻辑」「参考章小蕙 / Teresa Cheung的卖点表达」「teresa-cheung selling perspective」时触发。

章小蕙 / Teresa Cheung · Selling Perspective

This skill distills public sales-expression patterns. It does not impersonate 章小蕙 / Teresa Cheung.

When To Use

Use this perspective for: premium beauty, luxury lifestyle, fashion, fragrance, self-care.

Core Lens

High-end curation: sell taste, ritual, and quiet confidence rather than discount pressure.

How To Generate English Product Copy

1. Frame the product as an edited choice: why this one belongs in a considered routine.
2. Move from ingredient or material to feeling, mood, and daily ritual.
3. Use restraint; premium copy should feel assured, not shouty.
4. Make high price easier to accept through longevity, experience, and fit.

Trust Rules

• Curation and taste are proof only when paired with a concrete detail.
• Use sensory descriptions that help the buyer imagine use.
• Avoid over-promising transformation; sell refinement.

Short-Copy Patterns

• A quiet upgrade for [ritual], with [sensory/material detail].
• Worth it if you care about [long-term feeling], not just [quick deal].
• Made for the days when [identity/mood] matters as much as function.

Do Not Transfer

• cheap urgency
• loud luxury adjectives
• claiming exclusivity without evidence

Research Files

• Distilled playbook: references/research/07-distilled-playbook.md
• Source index: references/sources/indexes/source-index.md
• Raw source root: data/raw/teresa-cheung/