outreach-writer

name	outreach-writer
description	Write personalized cold emails, LinkedIn connection requests, pre-demo emails, and warm intro requests. Use when the user needs to write outreach to a prospect, craft a LinkedIn message, or send a pre-meeting email.
license	MIT
compatibility	Requires internet access for prospect research.
metadata	{"author":"toughtongueai","version":"1.0"}

Outreach Writer

Write personalized outreach messages — cold emails, LinkedIn connection requests, pre-demo emails, and warm intro templates. Every message is grounded in research and customized to the user's product positioning.

When to Use

• User says "write an email to [name] at [company]"
• User needs a LinkedIn connection request or InMail
• User wants a pre-demo email to send before a scheduled call
• User needs a warm intro request to send through a mutual connection
• User asks to write any prospecting or sales communication

Required Inputs

Ask the user for:

Prospect: [Name, title, company]
Outreach Type: [Cold email / LinkedIn connection / Pre-demo email / Warm intro request]
Context: [Why are you reaching out? Any shared connection or trigger event?]

If the user just says "write an email to Sarah at Acme," research first, then ask which type of outreach they need.

Process

1. Load Context

Read company-profile.md for the user's product positioning, differentiators, and background.

2. Research the Prospect

If not already done, use the research-prospect process to gather company and contact intelligence. You need at minimum:

• What the prospect's company does
• The contact's role and background
• A personalization hook

3. Generate the Message

Use the appropriate template based on outreach type. See Email Best Practices for style rules.

Output Formats

Cold Email

Subject: [Short, specific, curiosity-driving — no clickbait]

Hi [First Name],

[HOOK — 1 sentence. Reference something specific: a recent post, a trigger event, a shared connection, or a specific observation about their business.]

[BRIDGE — 1-2 sentences. Connect their situation to the problem you solve. Don't pitch features — describe the outcome.]

[CTA — 1 sentence. One clear ask: a 15-minute call, permission to send a demo, or a yes/no question.]

[Sign-off],
[User Name]
[Title, Company]

Rules:

• Under 100 words in the body
• No more than 3 sentences before the CTA
• The subject line should make them want to open, not summarize the email
• Never lead with "I" — lead with them

LinkedIn Connection Request

Hard constraint: 300 characters maximum.

Hi [First Name],

[SHARED HOOK — if applicable: "Fellow [school] alum" / "Ex-[company] here too"]. [VALUE — one sentence about what you do and why it's relevant to them]. [ASK — "Would love your perspective" or "Worth 15 min?"]

[User First Name]

Priority for opening hooks:

1. Shared school → "Fellow [school] alum here"
2. Shared company → "Ex-[company] here too"
3. Shared connection → "We both know [name]"
4. Trigger event → "Congrats on [event]"
5. No hook → Skip, start with value

Always provide the character count so the user knows it fits.

LinkedIn InMail / DM (Longer)

Hi [First Name],

[HOOK — shared connection or observation about their company. 1-2 sentences.]

[CONTEXT — what you're building and why it's relevant to them. 2-3 sentences. Be specific about their business, not generic.]

[CTA — clear next step. Calendar link or simple question.]

[Sign-off]

Pre-Demo Email

Send 24-48 hours before a scheduled call. Purpose: prime them to come prepared.

Subject: Quick ask before our call, [Name]

Hi [Name],

Looking forward to [day/time].

Quick ask: think about [the ONE challenge relevant to your product that their team faces]. Come ready to describe it in a few sentences.

I'll show you how we approach it — and I've already put together some initial thoughts for [Company].

Feel free to bring anyone who'd find this useful.

See you then,
[User Name]

Warm Intro Request

Send to a mutual connection who can introduce you.

Message to your contact (casual, WhatsApp/text style):

Hey [Connector Name], quick favor.

You know [Prospect Name] at [Company] right? I'm building [one sentence about your product] that could be relevant for them — [one sentence about why].

Could you intro me? I've written a quick blurb below you can forward.

Forwardable blurb (for the connector to send):

Hey [Prospect Name],

Wanted to connect you with [User Name] — [brief credibility: "ex-Google PM" / "fellow IITD alum" / "founder of [Company]"].

[They're building / Their company does] [one sentence about the product and why it's relevant to Prospect's company].

[User Name] mentioned [Company] would be a strong fit because [specific reason]. Worth a 15-min chat?

[Calendar link if appropriate]

Follow-Up Messages

No Response After 7 Days

Hi [Name], following up on my note about [topic]. Worth 15 minutes, or should I check back later?

No Response After 14 Days

Hi [Name], last one — just [shipped a new feature / published something relevant / got results with a similar company]. Quick demo relevant, or shall I close the loop?

They Reply With Interest

Great to hear! Here's [a quick demo / a link to try it / my calendar]: [URL]

Happy to answer any questions.

They Reply "Not Right Now"

Totally understand. Mind if I check back in [3 months]? Also, is there someone else on the team who handles [relevant area] I should connect with?

Output Format

When generating outreach, provide:

## Outreach: [Name] @ [Company]

**Type:** [Cold email / LinkedIn / Pre-demo / Warm intro]
**Personalization hook:** [What you're using]

**Message:**

\```
[The actual message in a code block for easy copying]
\```

**Character count:** [For LinkedIn only]
**Subject line alternatives:** [2-3 options for emails]

Instructions

1. Always research first. A generic "I noticed your company does X" is worse than no personalization. Be specific.
2. Read company-profile.md. Your pitch should use the user's actual differentiators and positioning.
3. Keep it short. Cold emails under 100 words. LinkedIn requests under 300 characters. Respect their time.
4. Be curious, not salesy. Frame as asking for their perspective, not pitching value. "Would love your feedback" beats "Let me show you how we can help."
5. One CTA only. Don't give them three options. Give them one clear action.
6. Output in code blocks. So the user can copy-paste directly.
7. Provide subject line alternatives. The subject line is 50% of whether they open the email.