skill-038-spelling-editorial-error-detection

name	skill-038-spelling-editorial-error-detection
description	Scan all ad copy for spelling mistakes, grammar errors, excessive punctuation, and capitalization violations.
allowed-tools	Read, Grep, Glob

Skill 038: Spelling and Editorial Error Detection

Purpose

Editorial errors trigger ad disapprovals and damage brand credibility, reducing CTR and user trust. This skill scans all ad copy for spelling mistakes, grammar errors, excessive punctuation, and capitalization violations before they cause policy issues.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/*/ads.md - RSA headlines and descriptions

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad.final_urls,
  ad_group_ad.policy_summary.approval_status
FROM ad_group_ad
WHERE ad_group_ad.status != 'REMOVED'
  AND campaign.status = 'ENABLED'

Use /google-ads:get-custom if you need policy details for already-flagged ads.

Analysis Steps

1. Extract all ad text: Headlines, descriptions, display URLs, paths
2. Spelling check: Flag misspelled words, distinguish industry terms vs errors
3. Grammar analysis: Subject-verb agreement, incomplete sentences, article usage
4. Punctuation review: Excessive exclamation marks (!!!), repeated punctuation, non-standard characters
5. Capitalization audit: ALL CAPS violations, gimmicky capitalization (bUy NoW), inconsistent casing
6. Policy compliance check: Superlative claims without proof, prohibited symbols

Thresholds

Condition	Severity
Spelling error in ad	Critical
Multiple exclamation marks (>1)	Critical
ALL CAPS word	Warning
Grammar error	Warning
Repeated punctuation	Warning

Output

Short (default):

## Editorial Error Audit
**Account:** [Name] | **Ads Scanned:** [X] | **Errors:** [Y]

### Critical ([Count])
- **[Campaign] / [Ad Group]**: Headline "[text]" -> Spelling: "[error]" fix to "[correct]"
- **[Campaign] / [Ad Group]**: Description "[text]" -> Excessive punctuation "!!!" fix to "!"

### Warnings ([Count])
- **[Campaign] / [Ad Group]**: ALL CAPS "[FREE SHIPPING]" -> "Free Shipping"

### Error Summary
| Error Type | Count | Examples |
|------------|-------|----------|
| Spelling | X | "recieve", "seperate" |
| Punctuation | X | "Buy Now!!!" |
| Capitalization | X | "FREE", "BEST" |

### Recommendations
1. [Priority action]

Detailed adds:

• Full error list by ad with suggested fixes
• Common misspelling patterns
• Policy violation risk assessment