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Weekly competitive and news research on US juice bars and wellness-beverage brands for a marketing team, delivered as a PDF committed to the repo.
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SOC 職業分類に基づく
Keeps Groundswell Juice Co.'s brand voice cohesive across social media captions, marketing emails, web copy, menu descriptions, and customer service replies. Use this any time content is being drafted from scratch for Groundswell, or an existing draft needs to be checked/reviewed for tone, terminology, and brand-voice violations before it goes out — even if the user doesn't use the words "brand voice" explicitly (e.g. "does this email sound right," "can you check this post," "write a caption for...").
Fact-checks Groundswell (GSJ) product and marketing copy against the approved/banned claims tracker before it ships. Use whenever GSJ copy makes a factual, health, sourcing, sustainability, packaging/compostability, or community-impact claim — health effects of ingredients (tart cherry, beet, ginger, turmeric), "clinically proven" or "guaranteed"-style wording, compostable/recyclable/eco/sustainable claims, city counts or pounds-diverted figures, farm-sourcing claims, or competitor comparisons — in emails, social captions, packaging, web, ads, or customer-service replies. Run before publishing, in addition to gsj-brand-voice. This skill governs whether a claim is substantiated; brand-voice governs how it is phrased.
Keeps Groundswell Juice Co.'s brand voice cohesive across social media captions, marketing emails, web copy, menu descriptions, and customer service replies. Use this any time content is being drafted from scratch for Groundswell, or an existing draft needs to be checked/reviewed for tone, terminology, and brand-voice violations before it goes out — even if the user doesn't use the words "brand voice" explicitly (e.g. "does this email sound right," "can you check this post," "write a caption for...").
Generates a weekly marketing operations brief for Groundswell Juice Co summarizing campaign status, content pipeline, and blockers. Use when asked to create a marketing ops brief, weekly marketing summary, or campaign status report for Groundswell.
Generates a weekly marketing operations brief for Groundswell Juice Co summarizing campaign status, content pipeline, and blockers. Use when asked to create a marketing ops brief, weekly marketing summary, or campaign status report for Groundswell.
Check and adapt GSJ ad and social copy against platform formatting rules and character limits for Google RSA, Meta (Facebook/Instagram), and LinkedIn. Use whenever GSJ copy is being written, reviewed, or fitted for one of these platforms — RSA headlines/descriptions/paths, Meta primary text/headline/description, LinkedIn posts/hashtags — or when someone asks whether copy "fits," is "within limits," or needs trimming for a platform. Counts characters exactly (never estimated) and, when copy is over, reports exactly how many characters over.
| name | gsj-competitor-juice |
| description | Weekly competitive and news research on US juice bars and wellness-beverage brands for a marketing team, delivered as a PDF committed to the repo. |
Research recent news and competitive activity from US juice and wellness-beverage brands, then deliver a dated PDF digest to the repo.
Two reference files define this skill's scope and output — read both before starting:
references/competitor-list.md — the tiered list of brands to search for
(Tier 1 direct cold-pressed competitors, Tier 2 adjacent wellness shots,
Tier 3 peripheral functional beverages), plus scoping notes on parent
companies and exclusions.references/report-outline.md — the exact section-by-section structure the
final report must follow.Read references/competitor-list.md. Search the web for news from the
past 7 days on every brand listed, plus each brand's parent company (a lot
of real news — pricing, distribution, reformulation — breaks at the parent
level, e.g. PepsiCo for Naked/Poppi, Hain for BluePrint, Keurig Dr Pepper
for Bai).
Collect items across: new menu items and reformulations (functional add-ins, adaptogens, protein, gut-health blends); openings, closings, expansions, franchise/distribution news; promotions, loyalty, pricing, limited-time offers; partnerships, sponsorships, influencer deals, rebrands; marketing campaigns and notable social/PR moments; funding, M&A, leadership changes; wellness-beverage trends these brands adopt.
Rank and select the top 10 items, weighting Tier 1 brands above Tier 2
above Tier 3 per references/competitor-list.md. Drop anything older than
7 days or purely local with no strategic read. If fewer than 10 genuinely
relevant items surface, report fewer rather than padding with weak items —
note the shortfall in the Methodology & gaps section.
Fill out references/report-outline.md exactly: top takeaways, the top 10
news items (each with date, competitor, category, priority, source,
what-happened, why-it-matters, and competitive angle), trends & watch
list, and methodology & gaps. Do not drop or rename sections.
Render the completed outline to a PDF named
juice-competitors-<YYYY-MM-DD>.pdf.
Save the PDF to the research-output/ folder in the repo, commit it to a
claude/-prefixed branch, and open a pull request. Create the folder if
it doesn't exist.