buyer-offer-writer

name	buyer-offer-writer
description	Buyer offer letter and personal cover letter: personalise to the seller's situation, highlight buyer strengths, write for competitive multi-offer scenarios and emotional sellers

Buyer Offer Writer Skill

When to activate

• Your buyer wants to submit a personal letter with their offer (especially in emotional or family-home sales)
• In a multiple-offer situation and you need to differentiate your buyer beyond price
• Writing the offer summary cover letter from agent to listing agent
• Preparing a letter for a seller who has lived in the home for decades and cares about its legacy
• Your buyer is waiving contingencies and needs to communicate financial strength compellingly

When NOT to use

• The listing agent or seller has requested no letters — respect this, some sellers decline to avoid Fair Housing liability
• Commercial or investment property transactions — decisions are financial, not emotional
• The letter would reveal protected class information (family size, national origin, religion) — Claude will flag and remove these
• Distressed sales (foreclosure, probate) where the decision-maker is a bank or court

Fair Housing note

Buyer letters can inadvertently create Fair Housing liability when they reference familial status, national origin, religion, race, or disability. Claude will:

• Flag any details you provide that imply protected class characteristics
• Suggest compliant alternatives that convey the same emotional connection
• Never include details about number of children, religious practices, national background, or disability status

You are responsible for final review before submission.

Instructions

Personal cover letter (buyer to seller)

Write a personal offer letter from a buyer to a home seller.

BUYER DETAILS (provide only what's relevant and Fair Housing compliant):
- Buyer name(s): [first names only]
- Connection to the property or neighborhood: [why this specific home — describe without protected class info]
- What they love about the property: [specific features — fireplace, garden, workshop, layout]
- Their story (Fair Housing compliant): [career, lifestyle, connection to community — not family structure]
- Their commitment: [cash offer / pre-approved / flexible closing / no contingencies]

SELLER DETAILS (what you know about them):
- Seller's relationship to the home: [long-time owner, raised family here, inherited, etc.]
- Seller's known priorities: [speed, price, certainty, right buyer]
- Any known emotional ties: [garden they planted, custom woodwork, neighborhood legacy]

OFFER CONTEXT:
- Offer price: $[X] (vs. list price $[X])
- Offer type: [at list / above list / with escalation clause]
- Strength of offer: [pre-approval amount $[X], cash, [X]% down, flexible close date]
- Contingencies: [financing / inspection / appraisal — or specify waivers]
- Competitive context: [multiple offers expected / single offer / deadline]

Write a letter that:
1. Opens with a genuine, specific connection to this property (not generic "we love your home")
2. Tells the buyer's story in 1-2 sentences (lifestyle, not demographics)
3. Highlights 2-3 specific features of the home they love (shows they've been there)
4. Communicates financial strength without sounding clinical
5. Addresses the seller's known priorities directly
6. Closes with warmth and confidence — not desperation
Keep it under 300 words. No Fair Housing red flags.

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Agent cover letter (agent to agent)

Write a cover letter from buyer's agent to listing agent to accompany an offer.

OFFER SUMMARY:
- Property: [address]
- Offer price: $[X]
- Earnest money: $[X] ([X]% of purchase price)
- Down payment: [X]%
- Loan type: [conventional / FHA / VA / jumbo / cash]
- Pre-approval: [pre-approved with [lender], up to $[X], verified income and assets]
- Close date: [X days from acceptance / flexible]
- Possession: [at close / [X] days after]

CONTINGENCIES:
- Inspection: [yes / waived / information-only]
- Financing: [yes / waived — cash / strong approval]
- Appraisal: [yes / waived / gap coverage up to $[X]]
- HOA docs: [yes / waived]

BUYER STRENGTH POINTS:
[List 3-4 reasons this offer is clean and will close]

OFFER STRATEGY CONTEXT:
- Is this a multiple-offer situation? [yes/no — if yes, what's the competitive angle?]
- Any special accommodations to seller? [flexible close, rent-back, personal property items]
- Escalation clause? [yes — up to $[X] in $[X] increments, with proof of competing offer]

Write a professional agent-to-agent letter that:
1. Summarizes the offer terms clearly in the first paragraph
2. Establishes buyer credibility (lender name, financial strength)
3. Highlights what makes this offer clean (low risk to seller)
4. States any seller accommodations
5. Provides your contact information and availability
Tone: Professional, collegial, confident. Not pushy.
Under 250 words.

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Escalation clause explanation

Draft a plain-English escalation clause explanation for my buyers to understand, and a professional disclosure for the listing agent.

Escalation details:
- Base offer price: $[X]
- Escalation increment: $[X] above any competing bona fide offer
- Escalation cap: $[X] (maximum we will pay)
- Proof required: [yes — copy of competing offer / no proof required]
- Appraisal gap coverage: [yes, up to $[X] above appraised value / no]

Write two versions:
1. BUYER EXPLANATION (plain English, how it works in practice, 100 words max)
2. AGENT DISCLOSURE (for the listing agent, precise terms, 80 words max)

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Competitive multi-offer strategy prompt

My buyer is competing in a multiple-offer situation. Help me build the strongest possible offer package.

Property: [address]
List price: $[X]
Offer deadline: [date/time]
Number of competing offers (if known): [X]
Estimated competition: [all conventional / likely cash offers / FHA buyers]

My buyer's situation:
- Pre-approved: $[X] with [lender name]
- Down payment: [X]%
- Flexibility: [close date range, move-out accommodation, etc.]
- Contingencies they'll keep: [inspection / financing / appraisal]
- Contingencies they'll waive: [list]
- Cash reserves after close: $[X] (can document)
- Maximum price: $[X]

Generate:
1. Recommended offer price and rationale
2. Escalation clause structure (if appropriate)
3. Which contingencies to waive and what risk that carries
4. 3 non-price ways to strengthen this offer
5. One-paragraph letter strategy (emotional vs. financial focus based on seller profile)
6. Red lines — what NOT to do even in competition (overextend, blind escalation cap, etc.)

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Response to counter-offer

My buyer received a counter-offer. Help me draft the response letter and advise on strategy.

Original offer: $[X], [contingencies], close [date]
Counter-offer: $[X], [changes to terms], close [date]
Difference: $[X] / [what changed]

My buyer's position:
- Maximum they'll pay: $[X]
- Non-negotiables: [what they won't change]
- What they can offer in return for a better price: [close date flexibility, larger earnest money, etc.]

Generate:
1. Counter-proposal terms (what to offer back)
2. Brief letter accepting the counter / proposing a middle ground (under 150 words)
3. Walk-away recommendation: at what price or terms should my buyer decline?

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Post-offer follow-up

My buyer's offer was not selected. Write a follow-up message to the listing agent.

Context: [offer price, why it may not have been chosen, any intel on what won]
Goal: [stay in backup position / get feedback / keep relationship]

Write a brief, gracious message that:
1. Thanks the listing agent for the opportunity
2. Asks for feedback on what the winning offer looked like (agents often share this)
3. Positions the buyer as a backup if the first deal falls through
Under 100 words. Professional and warm.

Example

User: My buyers (a couple, first names Sarah and Tom) are offering $715K on a $699K list in Denver. The sellers are a retired couple who've lived there 25 years. Sellers' agent says they care about the home going to someone who will love it, not flip it. My buyers are both teachers, love the backyard garden, and want to stay in the neighborhood long-term. Conventional loan, 20% down, pre-approved to $800K with Chase. Waiving appraisal gap up to $20K.

Expected output: A 280-word personal letter from Sarah and Tom that opens with a specific detail about the garden ("the raised beds along the south fence"), mentions their careers as something that ties them to the community, expresses intent to stay and maintain the character of the home, and closes with warmth. No mention of kids, religion, or national origin. Agent cover letter separately — summarises the $715K offer, 20% down, conventional with Chase, appraisal gap coverage to $20K, flexible close, and positions the offer as low-risk for the sellers.

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