referral-program-designer

name	referral-program-designer
description	Build referral and viral loop programs with incentive structures
allowed-tools	["Read","Write","Grep"]
effort	medium

When to activate

• Tasks related to referral-program-designer
• Growth engineering and experimentation workflows

When NOT to use

• For non-growth engineering tasks
• For infrastructure or platform work

Instructions

1. Assess current state. Review existing metrics, channels, and conversion data.
2. Identify opportunities. Find highest-leverage growth levers based on data.
3. Design experiment. Define hypothesis, success metrics, sample size, duration.
4. Implement. Build the feature, flag, or campaign. Instrument tracking.
5. Measure. Analyze results against success criteria. Check guardrail metrics.
6. Decide. Ship, iterate, or kill based on evidence. Document learnings.

Example

Growth initiative: referral-program-designer
Current metric: baseline measurement
Target: 10% improvement
Experiment duration: 14 days
Results: +12% lift (statistically significant)
Decision: Ship to 100%