| name | performance-analytics |
| description | Analyze marketing performance with key metrics, trend analysis, and optimization recommendations |
| type | reference |
| version | 1.0.0 |
| category | business |
| last_updated | "2026-02-03T00:00:00.000Z" |
| source | https://github.com/anthropics/knowledge-work-plugins |
| related_skills | ["campaign-planning","competitive-analysis"] |
| capabilities | [] |
| requires | [] |
| see_also | [] |
| tags | [] |
Performance Analytics Skill
Frameworks for measuring, reporting, and optimizing marketing performance across channels and campaigns.
Key Marketing Metrics by Channel
Email Marketing
| Metric | Definition | Benchmark Range |
|---|
| Delivery rate | Emails delivered / emails sent | 95-99% |
| Open rate | Unique opens / emails delivered | 15-30% |
| Click-through rate (CTR) | Unique clicks / emails delivered | 2-5% |
| Click-to-open rate (CTOR) | Unique clicks / unique opens | 10-20% |
| Unsubscribe rate | Unsubscribes / emails delivered | <0.5% |
| Conversion rate | Conversions / emails delivered | 1-5% |
Paid Advertising (Search and Social)
| Metric | Definition |
|---|
| Click-through rate (CTR) | Clicks / impressions |
| Cost per click (CPC) | Total spend / clicks |
| Conversion rate | Conversions / clicks |
| Cost per acquisition (CPA) | Total spend / conversions |
| Return on ad spend (ROAS) | Revenue / ad spend |
| Quality Score (search) | Google's relevance rating (1-10) |
SEO / Organic Search
| Metric | Definition |
|---|
| Organic sessions | Visits from organic search |
| Keyword rankings | Position for target keywords |
| Organic CTR | Clicks / impressions in search results |
| Domain authority | Third-party authority score |
| Backlinks | Number of external sites linking to you |
| Organic conversion rate | Organic conversions / organic sessions |
Overall Marketing / Pipeline