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Systematic unmet-needs discovery engine that maps gaps between market demand and existing solutions with quantified opportunity scores. Use when: find opportunities, unmet needs, market gaps, opportunity discovery, what should we build, where is the whitespace.
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SOC 職業分類に基づく
Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis.
Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.
On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap questions, proof points, and a "do not say" list. Use when: competitor surfaced in deal, sales battlecard, competitive enablement, deal-specific battlecard, objection handling, competitive trap questions, why we win against, why we lose to, displacement playbook.
Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.
Customer Success operating system - segmented coverage model, health scoring, risk playbooks, value reviews, and expansion motions tied to net revenue retention. Use when: customer success strategy, CS operating model, health score, risk playbook, EBR / QBR design, churn prevention, net retention, NRR, GRR, success plan, value realization, customer journey post-sale.
Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.
| name | whitespace-finder |
| description | Systematic unmet-needs discovery engine that maps gaps between market demand and existing solutions with quantified opportunity scores. Use when: find opportunities, unmet needs, market gaps, opportunity discovery, what should we build, where is the whitespace. |
Map the gap between what the market demands and what exists. Produces quantified, validated opportunity scores for product and GTM decisions.
Critical inputs (ask if not provided):
Nice-to-have:
Audit demand across 6 evidence channels:
| Channel | What to Look For | Evidence Quality |
|---|---|---|
| Community forums (Reddit, HN, Discourse) | Problem-statement posts, workaround discussions | Medium -- shows real pain |
| Review mining (G2, Capterra, TrustRadius) | 1-3 star review complaint patterns, missing feature mentions | High -- verified buyers |
| Search demand | Volume for problem queries vs. solution queries (gap = unmet need) | High -- quantifiable |
| Support tickets | Recurring themes, feature requests, workaround patterns | High -- your own customers |
| Analyst reports | Problem statements, unmet need callouts, market gaps cited | High -- expert validation |
| Adjacent product requests | Features users ask for that cross product boundaries | Medium -- shows expansion opportunities |
For each channel, extract the top 5 unmet needs with supporting evidence.
Build a 2D matrix:
Rate each cell:
| Rating | Meaning |
|---|---|
| 0 | Completely unaddressed -- no solution exists |
| 1 | Poorly addressed -- solutions exist but are inadequate |
| 2 | Adequately addressed -- good-enough solutions exist |
| 3 | Well addressed -- strong solutions, hard to differentiate |
Whitespace = cells rated 0-1 with strong demand evidence.
Score each whitespace opportunity (1-10):
| Dimension | What It Measures | Scoring Guide |
|---|---|---|
| Demand Evidence | Volume and quality of signals indicating real demand | 1=anecdotal, 5=multiple sources, 10=overwhelming evidence |
| Existing Solutions | How well current solutions address it (inverse) | 1=well solved, 5=partial solutions, 10=nothing exists |
| Pain Intensity | Severity of unmet need | 1=nice-to-have, 5=significant friction, 10=hair-on-fire problem |
| Total Addressable Need | Size of population with this unmet need | 1=tiny niche, 5=meaningful segment, 10=mass market |
| Hurdle Analysis | Barriers to entry (inverse -- high = low barriers) | 1=massive barriers, 5=moderate effort, 10=easy to enter |
Opportunity Score = (D x 0.25) + (E x 0.20) + (P x 0.25) + (T x 0.15) + (H x 0.15)
Classification:
Group related whitespace opportunities into "opportunity zones" that could be addressed by a single product or feature set. Each zone gets:
Save to outputs/whitespace-[market]-[YYYY-MM-DD].md
market-analyzer to size the opportunities you discoveredposition-lock (validated opportunities become positioning targets), battle-scanner (whitespace informs differentiation angles)signal-radar (signals point to where whitespace may exist)