| name | company-intel |
| description | Deep research on any company by scanning their public website to extract customers, partners, case studies, testimonials, key metrics, and competitive positioning. Produces a polished 1-slide PowerPoint summary. Use when: research a company, find customers, who are their customers, company research, company overview, customer list, company intel, customer logos, competitive research on company, scan website for customers. |
Company Intel (SCOUT Framework)
Research any company by scanning their public website and produce a polished 1-slide PowerPoint showing who their customers are, key metrics, positioning, and notable quotes. SCOUT turns a URL into an executive-ready company intelligence slide in minutes.
When to Use
- Pre-meeting research on a prospect, partner, or competitor
- Building a competitive landscape and need to understand who companies sell to
- Identifying potential co-sell or partner opportunities by mapping customer overlap
- Preparing account intelligence for a sales call
- Creating a quick company overview slide for an internal briefing
- Researching a company before a partnership or investment conversation
What You'll Need
Critical inputs (ask if not provided):
- Company name OR website URL (either one is sufficient)
If only a company name is provided, search the web to find their official website URL before proceeding. If only a URL is provided, extract the company name from the site.
Always ask the user if they have not provided at least one of these. Do not proceed without a company name or URL.
Nice-to-have:
- Specific focus area (e.g., "just customers", "pricing", "positioning")
- Industry or segment context
- Your company name (for overlap analysis)
SCOUT Framework
| Step | What It Does | Key Output |
|---|
| Scan | Fetch the company's homepage and key pages (customers, about, pricing) | Raw page content |
| Capture | Extract customer logos, names, testimonials, case studies, metrics | Structured customer list |
| Outline | Summarize the company's positioning, value prop, and key claims | Company profile |
| Uncover | Identify notable patterns: customer segments, industries, company sizes | Customer segmentation |
| Tabulate | Compile everything into a polished 2-slide deck using ppt-deck-generator | 2-slide PPTX |
Process
Step 1: SCAN - Fetch Public Website Data
Use web fetch tools to retrieve content from the company's website. Target these pages in order:
- Homepage - Usually has a "trusted by" logo bar and hero positioning
- Customers page -
/customers, /case-studies, /stories, /clients
- About page -
/about, /about-us, /company
- Pricing page -
/pricing (optional, for context)
What to look for on each page:
- Logo bars (usually near the top or bottom: "Trusted by", "Used by", "Our Customers")
- Case study links (company names in titles, quotes with names and titles)
- Testimonial quotes with person name, role, and company
- Metrics claims ("100M+ users", "10,000+ companies", "$1B+ processed")
- Partner logos or integration badges
- Industry mentions or segment descriptions
Step 2: CAPTURE - Extract Customer Intelligence
From the scanned pages, build a structured list:
Customer Extraction Table:
| # | Customer Name | Source | Evidence Type | Quote or Detail |
|---|
| 1 | [Name] | Homepage logo bar | Logo | - |
| 2 | [Name] | Case study page | Case study + quote | "[Quote]" - [Person], [Title] |
| 3 | [Name] | Testimonial | Quote | "[Quote]" - [Person], [Title] |
Rules:
- Only include customers that are explicitly featured (logo, case study, testimonial, or named reference)
- Do not infer or guess customers that are not visibly shown
- Capture the person's name and title if available (from testimonials)
- Note the evidence type: Logo only, Case study, Testimonial quote, Named reference
- Sort by prominence (case studies and quotes first, then logos)
Step 3: OUTLINE - Build Company Profile
Create a brief company profile from the website content:
| Field | What to Capture |
|---|
| Company Name | Official name |
| Tagline | Their main headline or positioning statement |
| What They Do | 1-2 sentence description of their product/service |
| Key Metrics | Any numbers they claim (users, customers, revenue, uptime, etc.) |
| Target Audience | Who they sell to (based on messaging and customer list) |
| Notable Claims | Key differentiators or bold statements from the site |
Step 4: UNCOVER - Analyze Customer Patterns
Look at the customer list and identify patterns:
- By company size: Are they selling to startups, mid-market, or enterprise?
- By industry: What verticals appear most (tech, finance, healthcare, etc.)?
- By use case: What problems do the case studies highlight?
- Customer count tiers: How many logos vs. case studies vs. testimonials?
- Notable names: Any Fortune 500, well-known brands, or surprising customers?
Step 5: TABULATE - Generate 2-Slide PPTX
Use the ppt-deck-generator skill or python-pptx to create a polished 2-slide executive deck.
Slide 1: Company Overview and Positioning
+------------------------------------------------------------------+
| [COMPANY NAME] Company Intelligence Brief [Date] |
+------------------------------------------------------------------+
| [300K+] [150+] [140M] [26] [16] [SOC 2] |
| GTM Teams Providers AI Runs Customers Cases Compliance |
+------------------------------------------------------------------+
| | |
| WHAT THEY DO | POSITIONING |
| [Description paragraph] | [Tagline and value prop] |
| | |
| KEY CAPABILITIES | TARGET BUYERS |
| - Capability 1 | Role 1 - Context |
| - Capability 2 | Role 2 - Context |
| - Capability 3 | Role 3 - Context |
+------------------------------------------------------------------+
| "[Best quote]" - Person, Title [Segment] [Segment] |
+------------------------------------------------------------------+
Slide 2: Customer Evidence Map
+------------------------------------------------------------------+
| [COMPANY NAME] Customer Evidence Map [Date] |
| 26 CUSTOMERS | 16 CASE STUDIES | 10 LOGO FEATURES |
+------------------------------------------------------------------+
| Customer Key Result Contact |
| ------- ---------- ------- |
| [8 case studies with results [8 case studies with results |
| and contact names per column] and contact names per column]|
| |
+------------------------------------------------------------------+
| ALSO FEATURED (LOGOS AND PARTNERS) |
| [Logo 1] [Logo 2] [Logo 3] [Logo 4] [Logo 5] ... [Logo 10] |
+------------------------------------------------------------------+
Slide Design Rules:
- Use
ppt-deck-generator color palette (navy dark_bg header, Microsoft blue accent, teal highlights)
- Segoe UI font family throughout, minimum 9pt for any text
- High contrast: dark text on white/light backgrounds, white text on navy only
- No dark text on dark backgrounds
- Slide 1 left column (45%): Company overview and capabilities
- Slide 1 right column (55%): Positioning and target buyers
- Slide 2: Two-column customer grid with colored dots, key results in blue, contact names in gray
- Bottom strips on both slides: navy background with white/teal text only
Output
Save to:
outputs/company-intel-[company-name]-[YYYY-MM-DD].md (structured research notes)outputs/company-intel-[company-name]-[YYYY-MM-DD].pptx (2-slide exec deck)
Deliverables:
- Customer Extraction Table: Full list of identified customers with evidence type and quotes
- Company Profile: Positioning, metrics, target audience, and key claims
- Customer Pattern Analysis: Segmentation by size, industry, and use case
- 2-Slide PPTX: Slide 1 = Company overview and positioning, Slide 2 = Full customer evidence map
Chain Connections
- Feeds into:
battle-scanner (competitive customer overlap analysis), partner-blueprint (partner customer mapping), gtm-exec-plan (competitive landscape section)
- Enhanced by: Run on multiple competitors to build a comparative customer map
- Pairs with:
competitive-exec-brief for full competitive intelligence package
