launch-playbook

name	launch-playbook
description	Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning.
compatibility	Designed for Vellum personal assistants — part of the marketing-expert plugin
metadata	{"emoji":"🚀","vellum":{"category":"marketing","display-name":"Launch Playbook"}}

Run a launch like a Marketing Expert: tier it by impact, plan backward from the date, assign owners, and tie success to the funnel.

Step graph

Step 1: Frame the launch

Capture what's launching, the audience, the single primary goal (awareness / pipeline / adoption / expansion), the date, budget, and GTM motion. Push back if the goal is "all of the above" — pick one primary.

Step 2: Generate the brief

Call gtm_launch_plan with those facts. It returns the tier, channel matrix, phased timeline checklist, owners to assign, budget split, and funnel-tied success metrics.

Step 3: Tighten positioning for the launch

If messaging isn't crisp, run the positioning-sprint skill (it carries positioning_brief) so the launch narrative is sharp before assets are produced.

Step 4: Build the asset list

From the channel matrix, enumerate concrete assets with owners and due dates: launch blog, hero/demo, email(s), social thread, sales one-pager, docs/changelog, in-product announcement. Mark Tier-1 extras (press/analyst pre-briefs, launch event).

Step 5: Define success up front

Lock the success metrics from the brief into specific targets (e.g. "300 sourced MQLs in 30 days"). Load the demand-plan skill and use its funnel_math to translate any pipeline goal into required MQLs.

Step 6: Run-of-show + retro plan

Produce a launch-day run-of-show (time-ordered, with owners) and schedule a post-launch retro against the metrics. Output a single, scannable launch brief.