gtm-content-engine

Answer human questions about GTM system state on demand. Use when asked about system health, pipeline status, content performance, or suggestions.

Assess and manage content autonomy levels for the validation system. Use for trust assessment, autonomy level review, or trust tracker updates.

Extract signals from sales call transcripts and detect cross-call patterns. Use for call analysis, [YOUR TRANSCRIPT PROVIDER] transcript processing, or sales signal extraction.

Find ICP-matched contacts for content distribution via [YOUR CRM] and LinkedIn. Use when finding distribution contacts or matching people to content.

Generate daily content suggestions, campaign proposals, and calendar updates. Use when suggesting content ideas, planning campaigns, or filling calendar gaps.

Create 3-stage distribution briefs: pre-publication, at-launch, and post-publication. Use when creating distribution plans or engagement briefs.

Capture engagement data from [YOUR SCHEDULING TOOL] analytics feed and LinkedIn uploads. Use when capturing engagement metrics, processing analytics data, or recording edit deltas.

Observe human edits to content, detect patterns across reviews, and propose skill adjustments. Use when learning from edits, detecting patterns, or running weekly analysis.

Produce weekly intelligence report covering pipeline status, content performance, market intelligence, learning health, and distribution effectiveness.

Scan external world for market signals in your industry using web search. Use for market research, signal scanning, finding external signals, or running daily research.

Analyze content engagement patterns and build segment profiles. Use for engagement analysis, segment profiling, or response pattern detection.

Select evidence across 6 layers with anti-repetition scoring. Use when curating evidence or selecting supporting material for content. Write evidence_package to content_items.

Determine format, channel, and structure for scored content. Use when shaping content, recommending formats, or selecting channels. Write format_recommendation to content_items.

Write content across all formats and channels in your brand voice. Use for drafting LinkedIn posts, articles, blog posts, newsletters, white papers, or any content that has been through the pipeline. Reads assembled_prompt, writes draft to content_items.

Monitor 5 dimensions of content repetition and diversity. Use when checking for repetition, running diversity sweeps, or generating echo warnings. Write echo_warnings to content_items.

Score content briefs against ICP profiles, core beliefs, and content pillars. Use when scoring content, evaluating ICP relevance, processing queued items, or determining who content is for. Write scoring_result to content_items.

Quality gate with deterministic rules and AI assessment. Use when validating drafts, checking content quality, or running quality control on completed drafts.

Mines the web for Voice of the Customer language — the exact words and framing practitioners at target institutions use when describing their problems. Captures ICP language so your team can market in their voice. Uses your defined ICP personas to classify who is speaking and surface vivid, reusable phrasing. Writes to voc_signals in your database.

Manage content approval gate, calendar view, and workflow surface. Use for content approval, calendar management, or queue operations.

Curate 7 newsletters from published content, market intelligence, and AI developments. Use for newsletter planning or edition curation.

Coordinate all pipeline steps, manage content status transitions, handle parallel agents, revision loops, and human review paths.

Translate structured JSONB pipeline outputs into prose briefs for Ghost Writers. Use when assembling prompts, building briefs, or translating pipeline data to prose.

Classify and intake new content submissions into the pipeline. Use when submitting new content, routing briefs, or creating content items.

Daily cleanup of intelligence data: expire, decay, and archive signals, adjustments, suggestions, campaigns, and calendar entries.

Generate carousel slide decks and graphic briefs for visual content. Use when creating carousels, visual assets, or graphic specifications.