generating-ebooks-and-lead-magnets

name	generating-ebooks-and-lead-magnets
description	Creates comprehensive ebooks, guides, and downloadable lead magnets with chapter structure and promotional assets. Use when the user asks about ebooks, lead magnets, downloadable guides, gated content, or PDF resources.

Ebook & Lead Magnet Generator

When to use this skill

• User asks to create an ebook
• User needs a lead magnet
• User wants a downloadable guide
• User mentions gated content
• User needs PDF resource structure

Workflow

• Define lead magnet type
• Create content outline
• Write chapter content
• Add design elements
• Create landing page copy
• Build email sequence

Instructions

Step 1: Lead Magnet Type Selection

Type	Pages	Best For	Effort
Checklist	1-3	Quick wins, processes	Low
Cheat sheet	1-2	Reference, shortcuts	Low
Template	1-5	Workflows, documents	Low
Toolkit	3-10	Resource collection	Medium
Guide	10-20	How-to, tutorials	Medium
Report	15-30	Research, data	Medium
Ebook	20-50	Comprehensive topics	High
Workbook	15-40	Exercises, worksheets	High

Step 2: Ebook Structure

Front Matter (3-5 pages): Cover, title page, about author, table of contents, introduction

Body (15-40 pages): 4-8 chapters covering foundation, core concepts, implementation

Back Matter (2-4 pages): Summary, resources, about company, CTA page

Ebook Length	Chapters	Pages per Chapter
Short (15-20)	3-4	3-4 pages
Medium (25-35)	5-6	4-5 pages
Long (40-50)	7-8	5-6 pages

Step 3: Chapter Structure

Each chapter includes:

• Opening hook (1-2 paragraphs)
• Key concepts (2-3 sections with examples)
• Callout boxes (pro tips, warnings, checklists)
• Chapter summary with takeaways
• Action step for reader

See examples/content-templates.md for chapter and callout templates.

Step 4: Front & Back Matter

Introduction template: Who this is for, what you'll learn (3 outcomes), how to use the guide, about author/company.

CTA page: Bridge from content to offer, what's included, clear call-to-action with link.

See examples/content-templates.md for full templates.

Step 5: Design Specifications

Provide design brief with: brand colors (hex), fonts, page size, margins, visual style, and recurring element styles (chapter openers, callout boxes, pull quotes).

Step 6: Landing Page Copy

Include: headline, subheadline, hero image, problem statement, "what you'll learn" bullets, "what's inside" chapter list, "who this is for" qualifiers, form, and trust elements.

See examples/promotion-templates.md for landing page structure.

Step 7: Email Sequence

4-email nurture sequence:

1. Delivery (immediate): Thank you + download link
2. Value add (day 2): Common mistake + tip
3. Case study (day 4): Success story related to topic
4. Conversion (day 6-7): CTA to next step

See examples/promotion-templates.md for email templates.

Step 8: Quick Lead Magnets

For simpler formats (checklist, cheat sheet), use streamlined templates in examples/quick-templates.md.

Output Format

# [Lead Magnet Title]

## Overview

**Type:** [Ebook/Guide/Checklist/etc.]
**Length:** [Page count]
**Audience:** [Target reader]
**Goal:** [Conversion objective]

---

## Table of Contents

[Full TOC with page estimates]

---

## Content

[Front matter, chapters, back matter]

---

## Design Brief

[Specifications for designer]

---

## Landing Page Copy

[Complete landing page content]

---

## Email Sequence

[4-email nurture sequence]

Validation

Before completing:

• Title is compelling and benefit-focused
• Each chapter has clear takeaways
• Callout boxes add value
• CTA is present and clear
• Landing page copy matches content
• Email sequence builds to conversion
• Design specs are complete

Error Handling

• Topic too broad: Narrow to specific outcome or audience segment.
• No clear conversion goal: Define what reader should do next before writing.
• Content too thin: Add case studies, examples, or data.
• Too long for format: Split into series or reduce scope.
• No existing content: Start with outline; use research to fill gaps.

Resources

• Canva - Ebook design templates
• Beacon - Lead magnet creator
• Designrr - Ebook design tool
• ConvertKit - Email sequence automation