writing-landing-page-copy

name	writing-landing-page-copy
description	Creates high-converting landing page sections with headlines, CTAs, and social proof. Use when the user asks about landing pages, conversion copy, sales pages, hero sections, or above-the-fold content.

Landing Page Copy Generator

When to use this skill

• User asks to write landing page copy
• User needs hero section content
• User wants high-converting headlines
• User mentions sales pages or opt-in pages
• User needs CTA optimization

Workflow

• Identify page goal and audience
• Write headline variants
• Create hero section
• Build page sections
• Add social proof elements
• Optimize CTAs

Instructions

Step 1: Identify Landing Page Type

Page Type	Goal	Key Elements
Lead gen	Email capture	Headline, benefit, form, lead magnet
Sales page	Purchase	Long-form, objections, testimonials, pricing
SaaS signup	Free trial/demo	Features, social proof, simple form
Webinar	Registration	Urgency, speaker bio, agenda, countdown
App download	Install	Screenshots, ratings, store buttons
Coming soon	Waitlist	Teaser, email capture, launch date
Product launch	Awareness + sales	Features, demo, pricing, urgency

Step 2: Page Structure by Goal

Lead generation page:

1. Hero (headline + subhead + form)
2. Problem agitation
3. Solution introduction
4. What you'll get (lead magnet preview)
5. Social proof (testimonials or logos)
6. Final CTA

SaaS landing page:

1. Hero (headline + subhead + CTA + visual)
2. Logo bar (social proof)
3. Problem section
4. Features/benefits (3-4 blocks)
5. How it works (3 steps)
6. Testimonials
7. Pricing
8. FAQ
9. Final CTA

Sales page (long-form):

1. Hero (headline + hook)
2. Story/problem
3. Agitation (pain points)
4. Solution reveal
5. Benefits (detailed)
6. Features
7. Social proof (heavy)
8. Bonuses
9. Pricing + guarantee
10. Objection handling
11. Urgency
12. Final CTA

Step 3: Write Headlines

Use formulas from examples/formulas-reference.md:

• [End result] without [pain point]
• The [adjective] way to [outcome]
• [Do thing] in [timeframe]
• Stop [pain]. Start [pleasure]
• Finally, [solution to common problem]

Step 4: Build Sections

Use templates from examples/section-templates.md:

• Hero section with headline, subhead, CTA, trust indicators
• Problem/agitation section with pain points
• Benefits section with 3 benefit blocks
• How it works (3 steps)
• Social proof (testimonials, logos, stats)
• FAQ for objection handling
• Final CTA with urgency if applicable

Step 5: Optimize CTAs

CTA button patterns:

• Action + benefit: "Get my free guide"
• Immediate value: "Try free for 14 days"
• Remove friction: "No credit card required"
• Personalized: "Start my trial"
• Urgency: "Claim your spot"

Output Format

## Landing Page Copy: [Product/Offer Name]

**Page type:** [Lead gen/Sales/SaaS/etc.]
**Goal:** [Primary conversion action]
**Target audience:** [Who this is for]

---

### Hero Section

[Complete hero with headline, subhead, CTA, trust elements]

### Problem Section

[Pain point identification and agitation]

### Solution/Benefits Section

[3-4 benefit blocks]

### How It Works

[3-step process]

### Social Proof

[Testimonials, logos, stats]

### FAQ

[4-6 objection-handling questions]

### Final CTA

[Closing section with urgency if applicable]

---

### Headline Variants (for A/B testing)

1. [Variant A]
2. [Variant B]
3. [Variant C]

Validation

Before completing:

• Clear value proposition in headline
• Audience-specific language used
• Benefits emphasized over features
• Social proof included
• Single clear CTA per section
• Objections addressed
• Mobile-friendly structure (scannable)
• Urgency is authentic, not manipulative

Error Handling

• No clear offer: Ask what specific action visitors should take.
• No audience defined: Ask who the ideal customer is and their main pain point.
• Features only, no benefits: Convert each feature using "so you can..." framework.
• No social proof: Suggest collecting testimonials, or use "trusted by X users" if applicable.
• Too much text: Simplify to one key message per section; use bullet points.

Resources

• examples/section-templates.md - Full section templates
• examples/formulas-reference.md - Headline and CTA formulas
• Unbounce Landing Page Examples - Inspiration
• GoodUI - Conversion patterns
• CopyHackers - Copywriting education