Use this skill whenever Claude is reasoning, analyzing, recommending, or generating content that involves factual claims, metrics, prices, dates, platform behavior, or any "current" information. This is the canonical guard against fabricated certainty. Activate it on every complex operation — ad spend decisions, store edits, market analysis, copy claims, research outputs. If Claude is about to produce a number, date, statistic, or "typically/usually" statement, this skill must govern that output.
Use this skill when the user asks Claude to research competitor ads, look up top-performing ads in a category, analyze spied-on brands, or pull ad library data through GetHookd. Activates whenever Jake mentions "competitor ads," "winning ads," "ad library," "spy on [brand]," or references GetHookd by name.
Use this skill when the user asks Claude to search, read, or organize files in Google Drive — particularly AI Com Academy course transcripts, coach feedback docs, brand research, and shared spreadsheets. Activate when Jake mentions Drive, "my course materials," "coach review," or references a specific Google Doc.
Use this skill when the user asks Claude to generate AI images for ad creatives, product visuals, or brand assets via the Higgsfield API. The Higgsfield API is connected to Claude Code in Jake's Cursor setup. Activate whenever Jake mentions Higgsfield, "generate an image," "make me a visual for [ad/PDP/post]," or needs static creative assets.
Use this skill when the user asks Claude to read, create, update, or search Notion pages and databases. Jake's existing setup includes an "Ad Creation Progress Tracker" database and other DTC workflow trackers. Activate when Jake mentions Notion by name, "my tracker," "update my Notion," or "log this to my workspace."
Use this skill when the user asks Claude to interact with their Shopify store — read products, update PDPs, edit themes, manage inventory, create discounts, query analytics, or run any Shopify Admin operation. This skill documents the 25 dedicated Shopify connector tools, the Shopify AI Toolkit plugin (Claude Code), and the safety rules around write operations.
Use this skill when the user asks Claude to track competitor brands, find similar shops, analyze a niche, run a daily brand radar, find winning products in a category, search active Meta ads, or analyze marketing emails. Activates whenever Jake mentions TrendTrack by name, "tracked brands," "competitor radar," "winning products in [niche]," or similar.
Use this skill on every response. It defines Jake's preferred voice, formatting, and response structure. Apply when generating any output — strategic analysis, copy, code commentary, plans, briefings, or conversational replies. The operator voice is confident, structured, precise, and direct. No fluff, no apologizing, no hedging unless the answer genuinely isn't known.