| name | cold-outreach-sequencer |
| description | Draft a personalized 5-touch cold outreach sequence for email, LinkedIn, or Twitter/X DM. Each touch includes personalization variables, subject line A/B options, and reply-trigger templates. Triggers on: cold outreach, email sequence, LinkedIn outreach, DM sequence, founder outreach. |
| triggers | ["cold outreach","email sequence","LinkedIn outreach","DM sequence","founder outreach"] |
cold-outreach-sequencer
Draft a personalized multi-touch outreach sequence across email, LinkedIn,
or Twitter/X DM. Produces five touches calibrated for a solo founder doing
early sales — not a bulk-send tool.
When to use this skill
- Early sales (pre-CRM): reaching out to first 50–100 prospects manually.
- Partnership outreach: approaching potential integration partners or co-marketing.
- Investor outreach: seed-round cold intros to angels or pre-seed VCs.
- Conference follow-up: converting "nice to meet you" into a real conversation.
When NOT to use this skill
- Warm intros exist: if you have a mutual connection, use the intro. Cold
outreach is a fallback, not a preference.
- Existing customer expansion: use a customer success playbook, not a cold sequence.
- Mass blasts over 500 recipients: this skill produces personalized sequences.
For bulk send, use a dedicated email platform with merge fields.
Inputs
- ICP description: target role, company size, industry, specific pain point.
- Value proposition: 1–2 sentences on what you solve and for whom.
- Sender bio: your role and a one-line credibility hook (e.g., "founder,
ex-Stripe eng, shipped X to 1000 companies").
- Channel: email / LinkedIn / Twitter DM (affects tone and length).
Outputs
The skill emits a per-channel sequence. Default contract:
| Channel | Default touch count | Touches used | Channel notes |
|---|
| Email | 5 | 1–5 | Full sequence (intro → value-add → social proof → break-up → long-tail) |
| LinkedIn (connect + InMail) | 5 | 1–5 | Same cadence as email; connection note replaces Touch 1 subject line |
| Twitter / X DM | 2 | 1 + 4 | Norm of the channel — only intro + break-up; skip touches 2-3 + 5 |
| Cold call follow-up | 3 | 1 + 4 + 5 | Phone-call touch 0 → email intro → break-up → long-tail re-engage |
The 5-touch sequence below is the default for email and LinkedIn.
For Twitter/X DM, the implementer omits touches 2, 3, and 5. For cold-call
follow-up, the implementer renders touches 1, 4, and 5 only.
Five-touch sequence table (email/LinkedIn — base contract):
| Touch | Day | Subject / Opening | Body | Personalization variables | Reply trigger |
|---|
| 1 | 0 | [subject A / B] | [intro body] | {{first_name}}, {{company}}, {{recent_trigger}} | "Does this resonate?" |
| 2 | 3 | [subject A / B] | [value-add body] | {{pain_point}}, {{data_point}} | "Curious if you've seen this" |
| 3 | 7 | [subject A / B] | [social proof body] | {{mutual_connection}}, {{case_study}} | "Would this be useful?" |
| 4 | 14 | — | [break-up body] | {{first_name}} | "Worth a conversation?" |
| 5 | 30 | [subject A / B] | [long-tail re-engage] | {{trigger_event}} | "Thought of you when I saw this" |
See references/sequence-templates.md for full body templates with
{{variable}} placeholders per touch.
Channel notes
- Day 30 re-engage (Touch 5): email-only. LinkedIn and Twitter/X have
lower tolerance for follow-ups beyond 14 days.
- LinkedIn: skip formal subject lines; use a one-line opening hook.
Keep body under 150 words per message.
- Twitter/X DM: 250 chars per message. Tone: conversational, not sales-y.
Touches 1 and 4 only; do not run a 5-touch DM sequence.
Personalization Variables
| Variable | Description | How to source |
|---|
{{first_name}} | Prospect's first name | LinkedIn / email signature |
{{company}} | Their company name | LinkedIn / website |
{{recent_trigger}} | A recent event (funding, launch, job posting) | Crunchbase / LinkedIn / Google alerts |
{{mutual_connection}} | A shared connection | LinkedIn 2nd-degree / Twitter follows |
{{pain_point}} | Specific pain inferred from their role/company | ICP research + interview synthesis |
{{data_point}} | An industry stat or benchmark relevant to them | Public research, your product data |
{{case_study}} | A brief result from a similar customer | Your own case study or a public benchmark |
{{trigger_event}} | An event that makes re-engagement natural (new role, funding) | LinkedIn alerts |
Example
ICP: Engineering managers at Series A startups.
Value proposition: Automated weekly engineering digest delivered in Slack.
Sender: Founder, ex-Stripe, shipped developer tools to 800 companies.
Channel: Email.
Touch 1 (Day 0) — Intro:
Subject A: "Your deployment metrics — quick question"
Subject B: "EMs at [Company size]-person startups"
Hi {{first_name}},
I saw {{company}} just raised a Series A — congrats. Curious: how does your
team currently track deployment frequency for your Friday leadership update?
We built a Slack bot that automates that digest. Happy to share what we've
learned. Worth 15 minutes?
[Name]
Touch 4 (Day 14) — Break-up:
Hi {{first_name}}, not getting a response usually means bad timing or
not the right fit. Either is fine. If deployment metrics ever become a
priority, I'm happy to reconnect.
References
See references/sequence-templates.md for all five touch body templates
with full {{variable}} markup.
How it composes with other Walter-OS skills
- Downstream of
customer-interview-synthesizer: ICP description and pain
point language come directly from interview synthesis output.
- With
pricing-experiment: the Day 3 value-add touch can reference a
pricing page or benchmark that comes from the pricing experiment output.
- With
content-writer: the Day 3 touch references a blog post or case
study; content-writer drafts that asset.
- With
weekly-review-coach: outreach metrics (reply rates, meetings booked)
tracked as a sales KR in the weekly check-in.
