meta-ads

name	meta-ads
description	Use when working with Meta (Facebook/Instagram) advertising campaigns. Triggers on: "meta ads", "facebook ads", "instagram ads", "create campaign", "plan campaign", "ad performance", "optimize ads", "campaign metrics", "audience targeting", "ad creative", "ROAS", "CPA", "CTR optimization"

Meta Ads Skill Router

This skill routes to the appropriate Meta advertising workflow based on the user's intent.

Step 1: Determine Intent

Analyze the user's request to determine which workflow is needed:

Plan Campaign (plan-campaign.md) - Use when:

• Creating a new campaign from scratch
• Designing campaign structure
• Defining audiences for a new campaign
• Creating ad creative briefs
• Setting up budget allocation
• User says: "create", "plan", "design", "new campaign", "launch"

Monitor Campaign (monitor-campaign.md) - Use when:

• Reviewing campaign performance
• Analyzing metrics
• Making optimization decisions
• Troubleshooting underperforming ads
• User says: "check", "review", "analyze", "optimize", "performance", "metrics"

Step 2: Load the Workflow

Based on intent, read and follow the appropriate workflow file:

• For planning: Read plan-campaign.md in this directory
• For monitoring: Read monitor-campaign.md in this directory

Step 3: Load Reference as Needed

During the workflow, consult reference documentation as needed:

• reference/campaign-structure.md - Campaign hierarchy and objectives
• reference/audience-targeting.md - Audience strategies
• reference/creative-best-practices.md - Creative guidelines
• reference/metrics-kpis.md - Performance benchmarks
• reference/optimization-rules.md - When and how to optimize

Quick Reference: 2026 Meta Ads Best Practices

1. Simplified Structure: 2 campaigns (test + scale) outperforms fragmented approaches
2. Creative is Targeting: Andromeda algorithm uses creative signals for delivery
3. Advantage+ First: 65% of US advertisers use it as primary growth engine
4. UGC Wins: Native-looking "ugly ads" outperform polished content
5. Hook is Everything: First 3 seconds / 125 characters determine success
6. 50 Events Rule: Ad sets need 50 conversions in 7 days to exit learning
7. Mobile-First: 90% of inventory is vertical (9:16)
8. Scale Gradually: 20-50% weekly budget increases to avoid learning resets