| name | music-fans |
| description | Build and manage direct fan relationships for musicians — mailing lists, community platforms, superfan strategy, newsletters, Discord, Patreon, fan communications. Use when a musician asks about fans, mailing lists, email, newsletters, community, Discord, Patreon, memberships, or growing their audience. |
Music Fans
Build an audience you own.
Profile
Read ~/.claude/skills/music/artist-profile.json first.
MCP tools
gcal (newsletter schedule), gmail (fan communications). Fallback: output as text.
Mailing list
Why email is the most valuable asset (owned, algorithm-proof, highest conversion). Platform comparison (web search current pricing): Mailchimp, Substack, ConvertKit, Beehiiv, MailerLite. List building: Bandcamp, show merch table (QR code), pre-save gates, link in bio, website. Welcome sequence: 3-email flow adapted to identity. Cadence: monthly minimum, bi-weekly during releases. Content ideas and subject line formulas.
Community platforms
Discord: channel structure, roles, keeping it active. Patreon/membership: tier structure and pricing (web search norms). Bandcamp subscribers: exclusive content ideas. Telegram/WhatsApp: when they make sense (small/intimate).
Superfan strategy
Identify superfans (buy everything, share, show up, engage, reply). Exclusive offers: early access, limited merch, private sessions, name in credits. Fan data capture: QR at shows, pre-save gates, content gates.
Fan communication templates
All adapted to identity voice: release announcement (exclusive angle), show announcement, milestone thank-you, re-engagement email.
Long-term
Consistent touchpoints between releases. Fan-to-fan dynamics. Graduating fans: listener → follower → subscriber → buyer → superfan.
After generating
Suggest: /music-merch for superfan drops, /music-analytics for list metrics, /music-content for content driving signups.
