// Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.
| name | analytics-attribution |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | advanced |
| description | Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports. |
| triggers | ["analytics","attribution","tracking","ROI","CAC","LTV","dashboard","reporting","conversion tracking","marketing metrics"] |
| prerequisites | ["marketing-fundamentals"] |
| related_skills | ["ab-test-setup","paid-advertising"] |
| agents | ["project-manager","researcher"] |
| mcp_integrations | {"optional":["google-analytics","google-search-console"]} |
| success_metrics | ["tracking_accuracy","attribution_confidence"] |
Performance measurement and attribution modeling for data-driven marketing decisions.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply analytics expertise when:
Dimensions (What you're measuring by):
Metrics (What you're measuring):
| Report | Questions Answered | Frequency |
|---|---|---|
| Acquisition | Where do visitors come from? | Weekly |
| Behavior | What do they do on site? | Weekly |
| Conversion | Do they complete goals? | Daily |
| Attribution | What drove the conversion? | Monthly |
| Funnel | Where do they drop off? | Weekly |
| Cohort | How do segments perform over time? | Monthly |
| Model | Credit Distribution | Best For |
|---|---|---|
| Last Click | 100% to final touchpoint | Short cycles, direct response |
| First Click | 100% to first touchpoint | Brand awareness, TOFU |
| Linear | Equal across all | Understanding full journey |
| Time Decay | More to recent touches | Long sales cycles |
| Position-Based | 40/20/40 first-mid-last | Balanced view |
| Data-Driven | ML-based distribution | High volume, mature programs |
TOFU (Awareness)
MOFU (Consideration)
BOFU (Decision)
Retention
| Agent | How They Use This Skill |
|---|---|
researcher | Compiling performance data, competitive benchmarks |
lead-qualifier | Funnel conversion analysis, lead source quality |
planner | Budget allocation based on channel ROI |
project-manager | Campaign performance tracking |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Vanity metrics only | Impressions ≠ impact | Focus on conversion metrics |
| Last-click bias | Ignores awareness touchpoints | Use multi-touch attribution |
| No control groups | Can't prove causation | A/B test when possible |
| Siloed data | Missing full picture | Integrate CRM + analytics |
| Report without action | Wastes time and attention | Include recommendations |
crm-workflow.md - Lead stage definitions, scoring thresholdssales-workflow.md - SQL criteria, deal velocity metrics/report/weekly - Weekly performance report/report/monthly - Monthly strategic report/checklist/analytics-monthly - Monthly analytics review/analytics/roi - Campaign ROI calculation/analytics/funnel - Funnel performance analysisreferences/google-analytics.md - GA4 setup and usagereferences/search-console.md - SEO performance trackingreferences/attribution-models.md - Attribution deep divereferences/dashboards.md - Reporting best practicesreferences/reporting-templates.md - Client-ready report templatesWhen the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.