Generate F&B copy using the AIDA framework: Attention → Interest → Desire → Action
Generate F&B copy using the AIDA framework: Attention → Interest → Desire → Action
npx skills add https://github.com/alextiannus/acm-skill-packs --skill aida-engineこのコマンドをClaude Codeにコピー＆ペーストしてスキルをインストール
Select and write the optimal CTA by platform × goal × audience — replaces generic 'order now' with high-converting action lines
20+ proven hook types for F&B content across platforms, with EN and ZH variants — extends core hook-engine from 6 to 20+ patterns
Generate F&B copy using the PAS framework: Problem → Agitate → Solution — ideal for pain-point-led delivery and dining content
Dish description formula for F&B social content: sensory detail + origin + emotional hook — turns menu items into craveable copy
Categorised review response templates for 5★/3★/1★ Google Maps and Facebook reviews — EN and ZH, restaurant-specific, never generic
Instagram ranking signals and format decisions for F&B brands — Carousels vs Reels vs Stories, optimal cadence, engagement triggers
| name | aida-engine |
| description | Generate F&B copy using the AIDA framework: Attention → Interest → Desire → Action |
| version | 1.0.0 |
| tier | community |
| category | copywriting |
| author | 12eat AI Lab |
| license | MIT |
| min_plugin_version | 0.5.5 |
AIDA is the most battle-tested copywriting framework. For F&B brands, it maps naturally to how customers discover, consider, and order food. Use it for captions, email subject lines, and ad copy.
A — Attention (1–2 sentences) Hook the reader instantly. Lead with a bold claim, surprising fact, sensory detail, or question. Make stopping the scroll non-optional.
I — Interest (2–3 sentences) Deepen the hook. Explain why this matters to them — context, origin story, technique, or what makes it different. No generic adjectives.
D — Desire (2–3 sentences) Make them want it. Paint the experience: taste, texture, smell, occasion. Connect to an emotion or identity — family, nostalgia, celebration, adventure.
A — Action (1 sentence) One clear next step. Be specific. "Order now" is weak; "Tap the link to get it delivered in 30 min" is strong.
[ATTENTION]
{{bold_hook}} — {{unexpected_fact_or_claim}}
[INTEREST]
{{why_it_matters}} + {{origin_or_technique}}
[DESIRE]
{{sensory_experience}} — {{emotional_connection}}
[ACTION]
{{specific_cta_with_friction_removed}}
Input: Introducing char siu pork belly bao, soft steamed bun, available for delivery this weekend.
Output:
You've never had a bao like this. 🔥
Our char siu pork belly is slow-roasted for 6 hours until the fat renders into silk — then tucked into a hand-folded steamed bun that took us three months to perfect.
One bite and you're in a Hong Kong tea house on a rainy Sunday morning. Warm, rich, a little smoky. The kind of thing you'll think about the next day.
Available this weekend only — order now at the link in bio before they sell out (they always do).
Input: 限时推出：麻辣水煮鱼，外卖优惠立减$5。
Output:
有一种辣，是让你停不下来的那种。
我们的水煮鱼用了整整27种香料，红汤里藏着花椒的麻、郫县豆瓣的香，还有刚炸好的辣椒油浇上去的那一声"滋——"。
冷了一天，就该犒劳自己一顿真正过瘾的川味。
本周外卖立减$5，今晚10点截止。点击下方链接，现在就点。