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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
| name | competitive-ads-extractor |
| description | Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns. |
This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
Extract all current ads from [Competitor Name] on Facebook Ad Library
Scrape ads from [Company] and analyze their messaging
Get all ads from [Competitor] focusing on their messaging
about [specific problem]. What pain points are they highlighting?
Extract ads from these 5 competitors: [list].
Compare their approaches and tell me what's working.
Get LinkedIn ads from [Competitor] and analyze their
B2B positioning strategy
User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
Process:
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads
Extracting screenshots...
[████████████████████] 100%
Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...
Analyzing messaging...
Output:
# Notion Ad Analysis
## Overview
- Total Ads: 23 active
- Primary Themes: Productivity (35%), Collaboration (30%),
Templates (20%), AI Features (15%)
- Ad Formats: Static images (60%), Video (40%)
- CTA Patterns: "Try for free", "Get started"
## Key Problems They're Highlighting
1. **Scattered Information** (8 ads)
Copy: "Stop switching between 10 different tools"
Why it works: Direct pain point many teams face
2. **Meeting Overload** (5 ads)
Copy: "Replace unnecessary meetings with async updates"
Why it works: Post-COVID remote work pain point
3. **Lost Documentation** (4 ads)
Copy: "Never ask 'where is that doc?' again"
Why it works: Universal workplace frustration
## Successful Creative Patterns
### Pattern 1: Before/After Split
- Shows chaotic tool landscape → Clean Notion workspace
- Used in 6 high-performing ads
- Visual metaphor is immediately clear
### Pattern 2: Feature Showcase
- GIF of actual product usage
- Shows specific feature in 5 seconds
- Used for new features (AI, templates)
### Pattern 3: Social Proof
- "Join 20M users" messaging
- Customer logos
- Used in 4 ads targeting enterprise
## Copy That's Working
Best Headlines:
1. "Your team's knowledge, finally in one place"
→ Benefit-focused, addresses pain directly
2. "The all-in-one workspace"
→ Clear positioning, broad appeal
3. "AI that actually helps you work"
→ Addresses AI skepticism, practical angle
Best Body Copy Patterns:
- Short sentences (under 10 words)
- Focus on outcomes not features
- Include specific numbers ("Cut meetings by 50%")
## Audience Targeting Insights
Based on ad variations:
- Startup founders: Solo productivity angle
- Team leads: Collaboration and alignment
- Enterprise: Security and compliance mentions
- Students: Free plan, templates, organization
## Recommendations for Your Ads
1. **Test the "tool sprawl" pain point**
→ Strong resonance based on their ad frequency
2. **Use product screenshots over abstract visuals**
→ All their top ads show actual UI
3. **Lead with the problem, not the solution**
→ "Tired of X?" performs better than "Introducing Y"
4. **Keep copy under 100 characters**
→ Their shortest ads seem most frequent
5. **Test before/after visual formats**
→ Proven pattern in their creative
## Files Saved
- All ads: ~/competitor-ads/notion/
- Analysis: ~/competitor-ads/notion/analysis.md
- Best performers: ~/competitor-ads/notion/top-10/
Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter
✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs
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What messaging has changed?
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Analyze video ads vs static image ads from [Competitor].
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