| name | ux-researcher |
| description | UX research and design toolkit including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use for user research, persona creation, journey mapping, and design validation for the PrayerMap app. |
UX Researcher & Designer
Comprehensive toolkit for user-centered research and experience design.
Core Capabilities
- Data-driven persona generation
- Customer journey mapping
- Usability testing frameworks
- Research synthesis and insights
- Design validation methods
PrayerMap User Personas
Persona 1: The Daily Pray-er
Name: Sarah, 34
Archetype: Faithful Intercessor
Demographics:
- Suburban mom, part-time work
- Active church member
- Uses smartphone daily
Goals:
- Maintain consistent prayer practice
- Connect with prayer community
- Track answered prayers
Pain Points:
- Forgets prayer requests
- Feels isolated in prayer life
- Wants accountability
Key Jobs-to-be-Done:
- Remember to pray for specific needs
- See that prayers make a difference
- Feel connected to others praying
Persona 2: The Community Leader
Name: Pastor Michael, 52
Archetype: Shepherd
Demographics:
- Church pastor, 200-member congregation
- Manages multiple ministries
- Moderate tech comfort
Goals:
- Unite congregation in prayer
- Respond to urgent needs quickly
- Build prayer culture
Pain Points:
- Can't track all prayer requests
- Hard to follow up on needs
- Announcements get lost
Key Jobs-to-be-Done:
- Broadcast prayer needs quickly
- See congregation engagement
- Close the loop on answered prayers
Persona 3: The Seeker
Name: Jordan, 28
Archetype: Spiritual Explorer
Demographics:
- Young professional, urban
- Spiritual but not religious
- Digital native
Goals:
- Explore spirituality
- Find community
- Experience something authentic
Pain Points:
- Churches feel intimidating
- Wants low-commitment entry
- Values privacy
Key Jobs-to-be-Done:
- Observe before participating
- Connect anonymously at first
- Find genuine community
Journey Map: First Prayer Request
Stage 1: Discovery
Actions: Finds app through friend/search
Thoughts: "Will this help me feel less alone?"
Emotions: Curious, slightly skeptical
Touchpoints: App store, social share, website
Opportunities: Clear value proposition, social proof
Stage 2: Onboarding
Actions: Downloads, creates account
Thoughts: "This is easier than expected"
Emotions: Hopeful, slight anxiety
Touchpoints: Onboarding flow, permissions
Opportunities: Reduce friction, explain privacy
Stage 3: First Prayer
Actions: Posts first prayer request
Thoughts: "Am I doing this right?"
Emotions: Vulnerable, hopeful
Touchpoints: Compose screen, map view
Opportunities: Gentle guidance, examples
Stage 4: Community Response
Actions: Receives prayers from others
Thoughts: "People actually care!"
Emotions: Surprised, grateful, connected
Touchpoints: Notifications, prayer count
Opportunities: Show impact, encourage reciprocity
Stage 5: Returning
Actions: Comes back to pray for others
Thoughts: "I can help someone too"
Emotions: Purposeful, belonging
Touchpoints: Map, feed, notifications
Opportunities: Easy re-engagement, habit formation
Research Methods
User Interviews
- 45-60 minute sessions
- Semi-structured format
- Focus on behaviors, not opinions
- Record and transcribe
Usability Testing
- 5-7 participants per round
- Task-based scenarios
- Think-aloud protocol
- Screen recording
Surveys
- Max 10 questions
- Mix of quantitative/qualitative
- CSAT, NPS, custom metrics
- In-app or email delivery
Analytics Review
- Funnel analysis
- Feature usage heatmaps
- Session recordings
- Cohort behavior
Key Metrics to Track
| Metric | Definition | Target |
|---|
| Activation Rate | % completing first prayer | >60% |
| D7 Retention | % returning after 7 days | >40% |
| Prayers per User | Weekly average | >3 |
| Response Rate | % prayers receiving support | >80% |
| NPS | Net Promoter Score | >50 |
Design Principles for PrayerMap
- Sacred Simplicity - Reduce friction, respect the moment
- Warm Community - Feel supported, never alone
- Gentle Guidance - Help without overwhelming
- Trustworthy Privacy - Earn trust, protect vulnerability
- Joyful Celebration - Highlight answered prayers
