| name | pain-point-detection |
| description | Identifying buying signals and pain points from public information including job postings, reviews, news, and social media. Triggers when analyzing prospect readiness or searching for opportunities. |
Pain Point Detection
Overview
This skill teaches how to identify buying signals and pain points from publicly available information. It covers signal taxonomy, interpretation, and how to translate signals into conversation angles.
Usage
The company-researcher sub-agent references this skill when:
- Analyzing job postings for scaling signals
- Reviewing Glassdoor/review site content
- Interpreting news and announcements
- Detecting competitive pressure
Signal Categories
High-Intent Signals (Act Now)
| Signal | Source | Interpretation |
|---|
| Relevant job posting | LinkedIn, careers page | Active need in your domain |
| RFP/vendor review | Industry sources | Formal buying process |
| Budget cycle timing | Industry knowledge | Decision window open |
| Contract expiration | CRM data, research | Replacement opportunity |
Medium-Intent Signals (Engage Soon)
| Signal | Source | Interpretation |
|---|
| Funding announcement | News, Crunchbase | Budget likely available |
| Leadership change | LinkedIn, news | New priorities possible |
| Expansion news | Press releases | Growth = new needs |
| Competitor mention | Social, reviews | Considering alternatives |
Low-Intent Signals (Nurture)
| Signal | Source | Interpretation |
|---|
| Industry conference | Event listings | Educating themselves |
| Content engagement | Social media | Interest in topic |
| General hiring | Job boards | Company growing |
Detection Techniques
Job Posting Analysis
What to look for:
- Roles in your domain (suggests need)
- Seniority level (indicates priority)
- Number of similar postings (scale of need)
- Tech requirements (compatibility)
Example:
"Seeking 3 Data Operations Managers" = scaling ops team, likely overwhelmed
Review Site Analysis
Glassdoor patterns:
- "Fast-paced" / "scaling quickly" = growing pains
- "Tool sprawl" / "disconnected systems" = integration need
- "Manual processes" = automation opportunity
- "Communication issues" = collaboration tools
News Analysis
Positive signals:
- Funding (Series B+ especially)
- Expansion to new markets
- Large customer wins
- Strategic partnerships
Timing signals:
- Q4 budget planning mentions
- "2024 priorities" articles
- Annual report releases
Resources
resources/signal-taxonomy.md - Complete signal classificationresources/job-posting-signals.md - Job posting interpretation guideresources/review-sentiment-signals.md - Review site analysis guide
