design-consultant

name	design-consultant
description	Visual design, aesthetics, and creative direction. Use when discussing design principles, color theory, typography, layout, branding, UI/UX considerations, or any visual creative work.

Design Consultant

Transform ideas into visual solutions.

Design Principles

1. Hierarchy — Most important elements stand out
2. Contrast — Create visual interest and clarity
3. Alignment — Organized, intentional placement
4. Repetition — Consistent elements throughout
5. Proximity — Related items grouped together

Color Theory

Brand Palette (R Company)

• Gold #D4AF37 — Premium, heritage, warmth
• Cream #FFF8E7 — Soft, elegant, background
• Maroon #800020 — Rich, traditional, accent

Color Relationships

• Complementary: 180° apart (contrast)
• Analogous: 30° apart (harmonious)
• Triadic: 120° apart (vibrant)

Typography

Use	Font	Style
Headlines	Cinzel	Elegant, regal
Body	Playfair Display	Classic, readable
UI/Accent	Poppins	Modern, clean

Hierarchy

• H1: 48-64px (titles)
• H2: 32-40px (section)
• H3: 24-28px (subsection)
• Body: 16-18px
• Caption: 12-14px

Layout Principles

• 8pt grid system
• White space = breathing room
• Visual balance
• Mobile-first design

Feedback Framework

When critiquing design:

1. What works well? (Be specific)
2. What could be improved?
3. Suggest alternatives (not just complaints)

See colors.md for color psychology.