// Writes high-converting ad copy for Facebook, Google, and LinkedIn with multiple creative variations, audience targeting suggestions, and optional ad graphics via Canva. Use when a user needs paid advertising copy, wants to launch ad campaigns, or needs creative variations for A/B testing across ad platforms.
Creates detailed ad creative briefs with visual direction, copy variants, dimensions, and platform specifications. Use when producing ads for any paid media channel.
Creates ad performance reporting templates with ROAS analysis, creative insights, and optimization recommendations. Use when you need structured ad campaign reports.
Calculates ad spend budgets based on revenue goals, conversion rates, and cost-per-acquisition targets. Use when planning how much to spend on ads to hit revenue targets.
Sets up affiliate and referral program structures with commission tiers, terms and conditions, affiliate onboarding materials, and promotional asset guidelines. Use when a user wants to launch an affiliate program, needs to recruit partners to promote their product, or wants to create a referral incentive system for existing customers.
Writes affiliate recruitment emails, landing pages, and onboarding materials to attract partners. Use when building or growing an affiliate program.
Creates affiliate program terms and conditions with commission rules, prohibited methods, and termination clauses. Use when launching or documenting an affiliate program.
| name | ad-copy |
| description | Writes high-converting ad copy for Facebook, Google, and LinkedIn with multiple creative variations, audience targeting suggestions, and optional ad graphics via Canva. Use when a user needs paid advertising copy, wants to launch ad campaigns, or needs creative variations for A/B testing across ad platforms. |
| allowed-tools | Read Write Glob mcp__claude_ai_Canva__generate-design mcp__claude_ai_Canva__generate-design-structured mcp__claude_ai_Canva__resize-design mcp__claude_ai_Canva__export-design mcp__claude_ai_Canva__get-export-formats mcp__claude_ai_Canva__list-brand-kits mcp__claude_ai_Canva__get-design-thumbnail |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
EVERY AD MUST BE NATIVE TO ITS PLATFORM, HIT CHARACTER LIMITS EXACTLY, AND DRIVE A SINGLE CLEAR ACTION.
Gather these inputs before writing a single word of copy.
Product: Taskflow — AI project management for solo founders
Audience: Solopreneurs running online businesses, 25-45, overwhelmed by task juggling
Platforms: Facebook, Google Search
Offer: 14-day free trial, no credit card required
Objective: Conversion
Landing Page: https://taskflow.app/start
Brand Voice: Confident, direct, founder-friendly
Canva: Yes — generate Facebook ad image
GATE: Do not proceed to Phase 2 until you have product, audience, at least one platform, and CTA confirmed. If any are missing, ask the user directly.
Write one primary ad per requested platform using the format specs below. Count every character. Choose the best formula for the audience and objective.
| Formula | Structure | Best For |
|---|---|---|
| PAS | Pain > Agitate > Solve | Conversion, problem-aware audiences |
| AIDA | Attention > Interest > Desire > Action | Awareness, cold audiences |
| Before/After | Old way vs New way | Product launches, differentiators |
| Social Proof | Result + proof + CTA | High-trust offers, testimonials |
| Urgency | Time/scarcity pressure + CTA | Limited offers, launches |
Default to PAS for conversion campaigns. Default to AIDA for awareness campaigns.
| Element | Max Length | Notes |
|---|---|---|
| Primary text | 125 chars above fold (up to 300 total) | First 125 chars must hook — rest is behind "See more" |
| Headline | 40 chars | Appears below image, bold |
| Description | 30 chars | Below headline, gray text |
| CTA Button | Platform preset | Shop Now, Learn More, Sign Up, Book Now, Download, Get Offer |
Primary Ad Example (Taskflow — Facebook, PAS formula):
Primary text (118 chars):
You're juggling 6 tools to manage one business. Taskflow replaces them all with AI that actually knows your priorities.
Headline (34 chars):
Stop Managing. Start Finishing.
Description (28 chars):
Free 14-day trial. No card.
CTA Button: Sign Up
| Element | Max Length | Notes |
|---|---|---|
| Headline 1 | 30 chars | Include primary keyword |
| Headline 2 | 30 chars | Value proposition |
| Headline 3 | 30 chars | CTA or differentiator |
| Description 1 | 90 chars | Expand on value, include keyword naturally |
| Description 2 | 90 chars | Social proof, features, or urgency |
| Display path | 15 chars x2 | Cosmetic URL path segments |
Primary Ad Example (Taskflow — Google Search, PAS formula):
Headline 1 (29 chars): AI Project Management Tool
Headline 2 (28 chars): Built for Solo Founders
Headline 3 (25 chars): Start Free — No Card
Description 1 (88 chars):
Stop juggling 6 apps. Taskflow uses AI to prioritize your tasks and manage your projects.
Description 2 (84 chars):
Trusted by 2,400+ solopreneurs. 14-day free trial with full features. Sign up today.
Display path: /solo-founders/free-trial
| Element | Max Length | Notes |
|---|---|---|
| Short headline | 30 chars | Punchy, scannable |
| Long headline | 90 chars | Full value proposition |
| Description | 90 chars | Supporting detail |
| Image sizes | 300x250, 728x90, 160x600 | Responsive display ads use multiple |
Primary Ad Example (Taskflow — Google Display):
Short headline (27 chars): Manage Less. Build More.
Long headline (67 chars):
AI project management that replaces 6 tools for solo founders.
Description (82 chars):
Taskflow prioritizes your tasks automatically. 14-day free trial, no card needed.
| Element | Max Length | Notes |
|---|---|---|
| Intro text | 150 chars above fold (up to 600 total) | First 150 chars visible before "see more" |
| Headline | 70 chars | Below image |
| Description | 100 chars | Below headline |
| CTA Button | Platform preset | Learn More, Sign Up, Download, Register, Apply Now |
Primary Ad Example (Taskflow — LinkedIn, Before/After formula):
Intro text (142 chars):
Before Taskflow: spreadsheets, sticky notes, and 3 PM panic. After Taskflow: one AI dashboard that runs your entire project pipeline for you.
Headline (51 chars):
AI Project Management Built for Solo Founders
Description (52 chars):
14-day free trial. No credit card. Full features.
CTA Button: Sign Up
GATE: Verify every character count before proceeding. If any element exceeds its platform limit, rewrite it immediately. Do not present over-limit copy to the user.
Generate 3 variations per platform using different hooks, angles, or audience segments.
| Variation | What Changes | Why |
|---|---|---|
| V1 (Hook shift) | Opening line / headline uses a different emotional trigger | Tests which pain point resonates most |
| V2 (Angle shift) | Different formula (e.g., switch PAS to Social Proof) | Tests messaging framework |
| V3 (Audience shift) | Same product, different audience segment or use case | Tests audience targeting |
Present variations in this format so the user can track what is being tested:
Platform: Facebook
| Version | Hook | Formula | Audience Angle | Key Difference |
|---------|------|---------|----------------|----------------|
| Primary | Pain (tool overload) | PAS | Solopreneurs | Baseline |
| V1 | Fear (missed deadlines) | PAS | Solopreneurs | Different pain point |
| V2 | Social proof (2,400 users) | Social Proof | Solopreneurs | Framework change |
| V3 | Ambition (scale faster) | AIDA | Freelancers | Audience shift |
Facebook V1 Example (Hook shift — fear of missed deadlines):
Primary text (123 chars):
Missed another deadline? When you're the whole team, one dropped ball costs you a client. Taskflow keeps every ball in play.
Headline (35 chars):
Never Miss a Deadline Again
Description (28 chars):
Free 14-day trial. No card.
CTA Button: Sign Up
Facebook V2 Example (Angle shift — Social Proof):
Primary text (119 chars):
2,400+ solo founders switched to Taskflow last quarter. They manage projects in half the time. Your free trial is ready.
Headline (33 chars):
Join 2,400+ Solo Founders
Description (28 chars):
Free 14-day trial. No card.
CTA Button: Sign Up
Facebook V3 Example (Audience shift — freelancers):
Primary text (124 chars):
Freelancers: you started this to have freedom, not to spend 3 hours a day on project admin. Taskflow gives you those hours back.
Headline (37 chars):
Get Your Freelance Hours Back
Description (28 chars):
Free 14-day trial. No card.
CTA Button: Sign Up
If the user requests ad graphics, generate them using Canva integration:
list-brand-kits and apply if available.GATE: All variations must stay within platform character limits. Count characters on every variation before presenting.
Organize all output by platform. For each platform, present:
Provide 2-3 targeting recommendations per platform:
Facebook/Instagram Example:
Google Search Example:
LinkedIn Example:
Verify every item before presenting to the user:
Brief:
Product: FitPro Academy — 12-week online coaching for busy professionals
Audience: Working professionals, 30-50, want to get fit but have no time
Platforms: Instagram, LinkedIn
Offer: $97 program launch, limited to 50 spots
Objective: Conversion
Landing Page: https://fitproacademy.com/launch
Brand Voice: Motivating, empathetic, no-nonsense
Canva: No
Instagram Primary Ad (PAS):
Primary text (124 chars):
You keep saying "I'll start Monday." It's been 47 Mondays. FitPro Academy fits real workouts into your actual schedule. $97.
Headline (35 chars):
12 Weeks. Real Results. Only $97.
Description (22 chars):
Just 50 spots open.
CTA Button: Learn More
Instagram V1 (Hook shift — identity):
Primary text (121 chars):
You built a career. You can build a body. FitPro Academy gives busy professionals a 12-week plan that fits your calendar.
Headline (34 chars):
Built for Professionals Like You
Description (22 chars):
Just 50 spots open.
CTA Button: Learn More
Instagram V2 (Angle shift — Urgency):
Primary text (118 chars):
50 spots. 12 weeks. One decision. FitPro Academy launches this month and slots are filling. Lock in your spot for $97.
Headline (30 chars):
Doors Close When It's Full
Description (17 chars):
$97. 50 spots.
CTA Button: Learn More
LinkedIn Primary Ad (Before/After):
Intro text (148 chars):
Before FitPro: skipped workouts, guilt, another failed gym membership. After FitPro: 30-minute sessions that actually fit between your 9am and 6pm.
Headline (54 chars):
12-Week Fitness Program for Working Professionals
Description (64 chars):
$97 launch price. Only 50 spots. Workouts designed for your life.
CTA Button: Learn More
LinkedIn V1 (Hook shift — productivity angle):
Intro text (144 chars):
Top performers protect their health like they protect their calendar. FitPro Academy gives you a 12-week system that takes 30 minutes, not two hours.
Headline (49 chars):
Fit in 30 Minutes. Built for Busy Schedules.
Description (64 chars):
$97 launch price. Only 50 spots. Workouts designed for your life.
CTA Button: Learn More
No landing page URL provided: Write ad copy based on the product description and offer. Note to the user that reviewing the landing page would improve message alignment, and offer to revise once a URL is available.
Unknown target audience: Ask the user to describe their best customer in one sentence. If they cannot, default to the broadest reasonable segment for the product category and flag that narrower targeting will improve performance.
Budget or objective unclear: Default to conversion objective. Most solopreneurs and small businesses need direct-response ads, not brand awareness. Mention this assumption and offer to adjust.
Platform not listed in specs above: Inform the user that this skill covers Facebook, Instagram, Google Search, Google Display, and LinkedIn. For other platforms (TikTok, X, Pinterest, YouTube), write copy following the closest platform format and note that character limits should be verified against the platform's current ad specs.
Three revision attempts fail to satisfy: Stop revising. Ask the user to share an example of ad copy they admire or a competitor ad they want to emulate. Use that as a style reference and restart from Phase 2 with the new direction.
Canva integration unavailable: Provide the ad copy with image specifications (dimensions, recommended text overlay, suggested visual direction) so the user can create graphics manually or with another tool.