// Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
UI/UX design intelligence for web and mobile. Includes 50+ styles, 161 color palettes, 57 font pairings, 161 product types, 99 UX guidelines, and 25 chart types across 10 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui, and HTML/CSS). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, and check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, and mobile app. Elements: button, modal, navbar, sidebar, card, table, form, and chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, and flat design. Topics: color systems, accessibility, animation, layout, typography, font pairing, spacing, interaction states, shadow, and gradient. Integrations: shadcn/ui MCP for component search and examples.
Create strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.
Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage. Uses ui-ux-pro-max, frontend-design, ai-artist, ai-multimodal skills.
Create beautiful, accessible user interfaces with shadcn/ui components (built on Radix UI + Tailwind), Tailwind CSS utility-first styling, and canvas-based visual designs. Use when building user interfaces, implementing design systems, creating responsive layouts, adding accessible components (dialogs, dropdowns, forms, tables), customizing themes and colors, implementing dark mode, generating visual designs and posters, or establishing consistent styling patterns across applications.
Token architecture, component specifications, and slide generation. Three-layer tokens (primitive→semantic→component), CSS variables, spacing/typography scales, component specs, strategic slide creation. Use for design tokens, systematic design, brand-compliant presentations.
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.
| name | ckm:brand |
| description | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. |
| argument-hint | [update|review|create] [args] |
| metadata | {"author":"claudekit","version":"1.0.0"} |
Brand identity, voice, messaging, asset management, and consistency frameworks.
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
Validate an asset:
node scripts/validate-asset.cjs <asset-path>
Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
Files synced:
docs/brand-guidelines.md → Source of truthassets/design-tokens.json → Token definitionsassets/design-tokens.css → CSS variables| Subcommand | Description | Reference |
|---|---|---|
update | Update brand identity and sync to all design systems | references/update.md |
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
| Script | Purpose |
|---|---|
scripts/inject-brand-context.cjs | Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs | Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs | Validate asset naming, size, format |
scripts/extract-colors.cjs | Extract and compare colors against palette |
| Template | Purpose |
|---|---|
templates/brand-guidelines-starter.md | Complete starter template for new brands |
$ARGUMENTS (first word)references/{subcommand}.md