// Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.
Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.
| name | behavioral-product-design |
| description | Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior. |
Help the user apply behavioral science principles to product design using insights from behavioral economists and product leaders.
When the user asks for help with behavioral design:
Jackson Shuttleworth: "Once you hit seven days, loss aversion kicks in, and you retain." Design experiences that create something users feel they'd lose by leaving.
Kristen Berman: "Behavioral science uses insights on psychology to apply within real world problems—biases like present bias, status quo effect, and uncertainty aversion can be designed into product features to drive specific actions."
Use haptics, animations, and micro-interactions to create celebration moments that reinforce positive behavior. The "bend not break" philosophy means meeting users where they are rather than demanding perfection.
Every tap, every field, every decision point is friction. Behavioral design means ruthlessly removing friction from the paths you want users to take while adding appropriate friction to prevent mistakes.
Users tend to stick with default options. Set smart defaults that guide users toward successful outcomes.
For all 2 insights from 2 guests, see references/guest-insights.md
