Write human-sounding marketing copy that converts. Contains overused word alternatives, headline formulas, CTA patterns, and tone guidelines for specific, authentic text.
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| name | copywriting |
| description | Write human-sounding marketing copy that converts. Contains overused word alternatives, headline formulas, CTA patterns, and tone guidelines for specific, authentic text. |
This skill ensures all website copy sounds human, specific, and persuasive—not generic or templated.
These words can feel generic. Consider more specific alternatives:
| Vague | Specific |
|---|---|
| "Save time" | "Save 3 hours every week" |
| "Affordable pricing" | "Plans start at $29/month" |
| "Fast delivery" | "Delivered in 2 days or less" |
| "Trusted by thousands" | "Trusted by 12,847 customers" |
| "Improve your results" | "Increase conversions by 34%" |
| "Quality service" | "4.9 stars from 2,400 reviews" |
| Passive | Active |
|---|---|
| "Your order will be shipped" | "We ship your order" |
| "Results can be seen in..." | "See results in..." |
| "Appointments are scheduled by..." | "Schedule your appointment" |
"Get more customers without spending more on ads" "Build muscle without living at the gym"
"5 ways to double your email open rates" "The 3-step system for stress-free meal planning"
"Project management for teams that hate project management" "Accounting software for people who aren't accountants"
"Wake up to a clean inbox every morning" "Finally understand your website analytics"
"What if your website actually brought in leads?" "Tired of [common pain point]?"
"How to write emails people actually open" "How [Company] grew from 0 to $1M in 18 months"
Verb + Outcome:
Specific + Action:
First-Person:
Urgency (when genuine):
Stop losing customers to slow support Respond to every message in under 5 minutes with AI that sounds like your best agent.
Never miss a follow-up Automatic reminders ping you before any lead goes cold. Set once, forget forever.
"We cut our response time from 4 hours to 12 minutes. Our CSAT went up 23 points." — Sarah Chen, Head of Support at Acme
Starter — For solo founders testing the waters Growth — For teams ready to scale (Most Popular) Enterprise — For organizations with complex needs
What if I need to cancel? No contracts, no cancellation fees. You can leave anytime from your dashboard. We'll even export your data for you.
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Read SITE.md for brand personality, then adjust:
| Personality | Voice Example |
|---|---|
| Formal + Serious | "Schedule a consultation with our team" |
| Formal + Playful | "Let's make your taxes slightly less terrible" |
| Casual + Serious | "We take your security seriously—here's how" |
| Casual + Playful | "Finally, software that doesn't make you want to scream" |
| Luxury | "Experience the difference" |
| Accessible | "See how it works" |
| Bold | "Stop wasting time. Start closing deals." |
| Understated | "Simple tools for complex problems" |
