// Write mechanism-preserving, proof-disciplined landing page copy from strategy, brand profile, and extract language bank. Includes mandatory sharpness audit and claim control.
| name | page-copy |
| description | Write mechanism-preserving, proof-disciplined landing page copy from strategy, brand profile, and extract language bank. Includes mandatory sharpness audit and claim control. |
| metadata | {"openclaw":{"emoji":"✍️","user-invocable":true,"requires":{"env":[]}}} |
Good landing page copy is not generic persuasion sludge. It is a controlled translation of the mechanism, offer, proof, and objection map into page sections.
If strategy is missing, stop.
workspace/pages/[page-name]/strategy.jsonworkspace/brand/profile.mdworkspace/brand/extract.mdBefore drafting, print and honor:
If any are missing, downgrade or stop.
Cut these unless there is direct source evidence and a damn good reason:
The exact layout can vary, but the copy artifact must include:
# [Page Name] — Copy
Brand:
Generated:
Page type:
Awareness stage:
CTA:
## STRATEGY SNAPSHOT
- Offer:
- Unique mechanism:
- Allowed claims:
- Forbidden claims:
- Proof available:
- Priority objections:
## HERO
### Headline options
1.
2.
3.
Recommended:
Reason:
### Subheadline
### CTA
### Above-fold trust cue
## PROBLEM / FAILED ALTERNATIVE
## MECHANISM / SOLUTION
- explain why this works
- tie benefits directly to failed alternatives
## PROOF
| Element | Copy | Provenance | Shippable? |
|---|---|---|---|
## OBJECTIONS
Q:
A:
## FINAL CTA
## PAGE METADATA
- SEO title
- Meta description
- OG title
- OG description
## SHARPNESS AUDIT
| Dimension | Score /10 | Pass threshold | Notes |
|---|---:|---:|---|
| mechanism clarity | | 8 | |
| specificity | | 8 | |
| proof density | | 7 | |
| objection coverage | | 7 | |
| phrase originality | | 7 | |
| section discipline | | 8 | |
| CTA clarity | | 8 | |
Overall: pass / fail
Required cuts:
-
After draft one, force a cut pass:
If the copy is already extremely lean, say so and skip with justification.
In the PROOF section, every item must show provenance:
verified_sourcederived_sourceplaceholder_draftmissingAnything not verified or derived must be flagged as non-shippable.
Choose the angle by awareness stage and strategy. Do not lead with vague outcomes if the mechanism is the reason buyers convert.
Use buyer pain and failed alternatives from extract or strategy. No melodrama.
This is mandatory. If the page cannot explain why the product works, the page is not ready.
Best proof handles objections indirectly. Use specificity.
Answer the real blockers, not fake FAQs nobody asked.
Restate the offer and reduce friction. Only use urgency when it is real.
Stop if:
Continue with downgrade if:
For scoring criteria and pass thresholds, see skills/page-qa/references/eval-rubric.md.
After copy, run page-visuals and page-build.
Top-level operator skill for Landing Page Factory. Classifies requests, chooses stage order, enforces prerequisites and hard stops, manages variant pages, reruns changed stages, and handles page-package admin.
Build a deployable landing page from strategy, copy, visuals, and brand profile using category-aware routing, preservation hierarchy, and explicit QA. Single-file HTML output.
Final landing-page QA pass against strategy, proof provenance, mechanism clarity, trust preservation, accessibility, and anti-slop. Gates whether a page is shippable or draft-only.
Plan and generate visuals by preservation class: exact product, branded environment, or concept support. Uses strategy-driven shot selection and visual QA instead of generic vibe prompting.
Extract operator-grade source facts from a website or manual brief: claims, proof, CTAs, mechanism language, trust cues, visual patterns, and page structure with provenance. First stage of Page Factory.
Build an evidence-backed brand profile from site extract and page strategy. Separates observed facts from synthesis so downstream skills preserve the brand instead of rewriting it.