outreach

name	outreach
description	null

Skill: Outreach Pipeline

Full end-to-end cold email pipeline.

---

Step 1 — Research (Tavily)

Find companies matching the target criteria:

mcp__tavily__tavily_search: "[niche] companies [location] [size] [year] founder CEO"
mcp__tavily__tavily_extract: extract decision maker names from list articles

Extract per company: company name, website domain, founder/CTO name, LinkedIn URL.

---

Step 2 — Email Enrichment (Prospeo)

API Key: ADD_YOUR_PROSPEO_KEY_HERE Endpoint: POST https://api.prospeo.io/enrich-person

Headers:
  X-KEY: YOUR_API_KEY
  Content-Type: application/json

Body:
{
  "data": {
    "first_name": "Jane",
    "last_name": "Smith",
    "company_website": "acme.com"
  }
}

Returns: email (verified), linkedin_url, current_job_title, location

IMPORTANT — Deprecated endpoints (removed March 1, 2026) Do NOT use: /email-finder, /linkedin-email-finder, /domain-search Use ONLY: /enrich-person or /bulk-enrich-person

---

Step 3 — Email Permutation Fallback

If Prospeo fails or no credits, try manual permutations in this order:

1. [e-mail]
2. [e-mail]
3. [e-mail]
4. [e-mail]
5. [e-mail]
6. [e-mail]

Verify each via Instantly:

INSTANTLY_VERIFY_EMAIL → INSTANTLY_CHECK_EMAIL_VERIFICATION_STATUS

If 4+ fail: drop contact, move on.

---

Step 4 — Write Email Copy

Rules (non-negotiable):

• Under 150 words
• is_html=True whenever any link is present
• Never paste bare URLs — always <a href="https://...">anchor text</a>
• Personalise the hook to their company/role/challenge
• Interest CTA: "Worth a quick conversation?" not "Book a call"
• No attachment in first email unless specifically required

HTML email template:

Hi [First Name],<br><br>

[Personalised hook — reference their company or something specific]<br><br>

[Value line — what you've built or what you bring]<br><br>

[CTA — one soft question]<br><br>

[Your name]<br><br>

<small>If you'd prefer not to receive these emails, reply with "unsubscribe" and I'll remove you immediately.<br>
[Your physical mailing address]</small>

---

Step 5 — Send via Gmail

mcp__claude_ai_GMAIL__GMAIL_SEND_EMAIL(
  recipient_email="[e-mail]",
  subject="[subject line]",
  body="[html body]",
  is_html=True
)

Always test-send to self first. Verify the email looks correct before bulk send. Send in parallel batches of up to 10.

---

Step 6 — Update AERCHITECT.md

After every batch, update:

1. Header: Total Contacts count
2. Status Board: Add new rows with sequential numbers, emails, NB status
3. Batch Progress: Add new batch row
4. Session Log: Add entry with date, action, details

---

Attachments (PDF via s3key)

Portfolio PDF s3key: ADD_YOUR_S3KEY_HERE

Note: s3keys expire after ~4 days. Re-fetch via: GMAIL_FETCH_EMAILS (find sent email with PDF) → GMAIL_GET_ATTACHMENT → copy s3key

attachment={
  "name": "Portfolio.pdf",
  "s3key": "YOUR_S3KEY",
  "mimetype": "application/pdf"
}

---

MCP Tools Reference

Tool	Purpose
mcp__tavily__tavily_search	Find companies + decision makers
mcp__tavily__tavily_extract	Extract structured data from pages
mcp__claude_ai_GMAIL__GMAIL_SEND_EMAIL	Send emails
mcp__claude_ai_GMAIL__GMAIL_FETCH_EMAILS	Fetch sent/received emails
mcp__claude_ai_GMAIL__GMAIL_GET_ATTACHMENT	Extract s3key from attachment
mcp__claude_ai_NEVERBOUNCE_INSTANTLY__INSTANTLY_VERIFY_EMAIL	Verify email
mcp__claude_ai_NEVERBOUNCE_INSTANTLY__INSTANTLY_CHECK_EMAIL_VERIFICATION_STATUS	Get verify result
mcp__claude_ai_Apollo_MCP__APOLLO_PEOPLE_SEARCH	Search contacts in Apollo
mcp__claude_ai_Apollo_MCP__APOLLO_BULK_PEOPLE_ENRICHMENT	Enrich from Apollo