Use when the user mentions AI workflows, automation, agents, AI productivity, "how do I use AI beyond ChatGPT," delegating to AI, replacing manual processes, building AI pipelines, prompt engineering, content automation, or scaling a small team with AI. Guides through audit, workflow design, and prompt iteration using Jacob Bank's framework from Relay and Dan Shipper's Spiral tool.
Use when the user mentions user behavior, conversion optimization, onboarding, activation, signup flow, feature adoption, "users aren't doing what we expect," user research contradicting behavior, nudges, A/B testing, friction reduction, or designing for engagement. Applies Kristen Berman's 3 Bs framework (Behavior, Barriers, Benefits) from Irrational Labs to design environments that change what users do — not what they believe.
Use when the user mentions growth, acquisition, retention, churn, conversion, paid marketing, SEO, virality, network effects, product-market fit, "we're not growing," user acquisition cost, LTV, growth loops, or optimizing the wrong metric. Diagnoses which of 4 sustainable acquisition loops fits the product using Casey Winters' frameworks from Pinterest, GrubHub, and Eventbrite.
Use when the user mentions positioning, go-to-market, competitive differentiation, market category, sales narrative, pitch deck, fundraising story, "everything feels hard," losing deals to no decision, wrong competitor comparisons, or struggling to explain what their product does. Coaches through April Dunford's 5-Component Framework, Andy Raskin's Strategic Narrative, and Emily Tate's PMF lens to produce a positioning document and narrative draft.
Use when the user mentions strategy, planning, decision-making, prioritization, "feels hand-wavy," vague proposals, decomposing ideas, evaluating tradeoffs, stuck on a big decision, fear of committing, or when a plan lacks specific hows. Combines Wes Kao's Super Specific Hows and Underpants Gnomes diagnostic with Ami Vora's fear-setting and decision clarity frameworks.
Use when the user mentions prototyping, building an app, shipping, MVP, vibe coding, AI coding tools, Bolt, Lovable, Replit, Cursor, V0, "haven't shipped yet," over-planning, choosing a tool to build with, or going from idea to working product. Walks from messy idea to shipped prototype using Colin Matthews' step-by-step process, Eric Simons' inner-loop thesis, and Dan Shipper's creative momentum techniques.