ad-script-writing

name	ad-script-writing
description	Proven ad script frameworks and copywriting patterns for video ads. Triggers on "write ad script", "ad copy", "hook ideas", "curiosity loop", "script structure", or when any /generate-ad or /generate-ugc-ad command is invoked.

Ad Script Writing — Curiosity-Loop Framework

The 5-Beat Curiosity Architecture

Every effective short-form ad follows this structure:

1. Hook (0-3s) — Pattern Interrupt + Information Gap

• Make a specific, counterintuitive claim with a number
• Withhold the HOW — viewer must keep watching
• Must work in 1.5 seconds (first sentence alone stops the scroll)
• Examples: "This one change increased [metric] by 40%", "Most people get [topic] completely wrong"

2. Support (3-7s) — Direction Reveal

• Widen the curiosity gap by revealing the direction but not the answer
• Example: reveal it's about "timing" but not the exact protocol

3. Science/Authority (7-11s) — Credibility

• Cite a real study, statistic, or authority figure
• Keep the loop open — validate the claim without giving the full playbook

4. Bridge (11-17s) — Personal Story → Product

• "After deep research, I created [product] to solve this"
• Position the product as the ONLY way to fully resolve the curiosity loop

5. CTA (17-20s) — Single Action

• One clear action: "Comment [KEYWORD]", "Link in bio", "Download now"
• Clean, direct, no multiple options

Hook Formulas (Proven Patterns)

1. Counter-Intuitive Claim: "[Thing everyone believes] is actually [opposite]"
2. Shocking Number: "[Number]% of people don't know [surprising fact]"
3. Challenge: "I bet you can't [simple-sounding task]"
4. Time-Bound: "In the next [X] seconds, I'll show you [valuable thing]"
5. Social Proof: "[Authority/study] just confirmed [interesting finding]"
6. Curiosity Gap: "There's one thing about [topic] nobody talks about"
7. Before/After: "I went from [bad state] to [good state] with one change"

Key Principles

• Never resolve the loop in the video — the product is the resolution
• Positive framing over negative: "unlock" beats "you're wasting"
• Specificity = credibility: real numbers and sources signal depth
• Each beat widens before narrowing — not a linear dump
• Ad policy compliance: avoid medical claims, before/after imagery